What's included

• Brand & Market Audit

  Review of current brand positioning, messaging, and online presence Competitor analysis & benchmarking Audience research (personas, demographics, psychographics)

• Strategy Framework

  Clear marketing objectives tied to business goals Identification of key channels (social, website, email, paid, partnerships) Messaging guidelines (tone of voice, value proposition, brand story)

• Channel Guidelines

  Platform-specific recommendations (Instagram, LinkedIn, TikTok, etc.) Suggested tools and workflows (scheduling, analytics, automation) Paid media strategy (if relevant)

• Implementation Roadmap

  3–6 month action plan with priorities KPIs and metrics to track success Suggested next steps for execution (DIY or managed)

• Final Package

  PDF strategy document (branded and structured)