Custom marketing strategyIgor Cruz
I create tailored marketing strategies that connect directly with your business goals and your audience. Instead of generic tactics, I deliver a clear plan that defines the right channels, messaging, and content approach for your brand. The result is a structured roadmap with actionable steps, giving you clarity, consistency, and confidence in how to grow your presence and reach the right people.
What's included
Brand & Market Audit
Review of current brand positioning, messaging, and online presence
Competitor analysis & benchmarking
Audience research (personas, demographics, psychographics)
Strategy Framework
Clear marketing objectives tied to business goals
Identification of key channels (social, website, email, paid, partnerships)
Messaging guidelines (tone of voice, value proposition, brand story)
Channel Guidelines
Platform-specific recommendations (Instagram, LinkedIn, TikTok, etc.)
Suggested tools and workflows (scheduling, analytics, automation)
Paid media strategy (if relevant)
Implementation Roadmap
3–6 month action plan with priorities
KPIs and metrics to track success
Suggested next steps for execution (DIY or managed)
Final Package
PDF strategy document (branded and structured)
Igor's other services
Starting at$1,000
Duration3 weeks
Tags
Gmail
Google Ads
Google Analytics
Slack
Business Strategist
Marketing Strategist
Service provided by
Igor Cruz Lisbon, Portugal
Custom marketing strategyIgor Cruz
Starting at$1,000
Duration3 weeks
Tags
Gmail
Google Ads
Google Analytics
Slack
Business Strategist
Marketing Strategist
I create tailored marketing strategies that connect directly with your business goals and your audience. Instead of generic tactics, I deliver a clear plan that defines the right channels, messaging, and content approach for your brand. The result is a structured roadmap with actionable steps, giving you clarity, consistency, and confidence in how to grow your presence and reach the right people.
What's included
Brand & Market Audit
Review of current brand positioning, messaging, and online presence
Competitor analysis & benchmarking
Audience research (personas, demographics, psychographics)
Strategy Framework
Clear marketing objectives tied to business goals
Identification of key channels (social, website, email, paid, partnerships)
Messaging guidelines (tone of voice, value proposition, brand story)
Channel Guidelines
Platform-specific recommendations (Instagram, LinkedIn, TikTok, etc.)
Suggested tools and workflows (scheduling, analytics, automation)
Paid media strategy (if relevant)
Implementation Roadmap
3–6 month action plan with priorities
KPIs and metrics to track success
Suggested next steps for execution (DIY or managed)
Final Package
PDF strategy document (branded and structured)
Igor's other services
$1,000