Custom marketing strategy by Igor CruzCustom marketing strategy by Igor Cruz

Custom marketing strategy

Igor Cruz

Starting at

1,000

About this service

Summary

I create tailored marketing strategies that connect directly with your business goals and your audience. Instead of generic tactics, I deliver a clear plan that defines the right channels, messaging, and content approach for your brand. The result is a structured roadmap with actionable steps, giving you clarity, consistency, and confidence in how to grow your presence and reach the right people.

What's included

Brand & Market Audit
Review of current brand positioning, messaging, and online presence Competitor analysis & benchmarking Audience research (personas, demographics, psychographics)
Strategy Framework
Clear marketing objectives tied to business goals Identification of key channels (social, website, email, paid, partnerships) Messaging guidelines (tone of voice, value proposition, brand story)
Channel Guidelines
Platform-specific recommendations (Instagram, LinkedIn, TikTok, etc.) Suggested tools and workflows (scheduling, analytics, automation) Paid media strategy (if relevant)
Implementation Roadmap
3–6 month action plan with priorities KPIs and metrics to track success Suggested next steps for execution (DIY or managed)
Final Package
PDF strategy document (branded and structured)

Duration

3 weeks

Skills and tools

Business Strategist

Marketing Strategist

Gmail

Google Ads

Google Analytics

Slack

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