Stop guessing what to do next with your marketing.

My Digital Marketing Strategy service gives you a clear, customized roadmap for growing your business online. I’ll take a strategic look at your brand, audience, current marketing, competitors, customer journey, and growth opportunities to determine where your time, energy, and budget are best spent.

Rather than recommending every marketing channel because you could be using it, I’ll identify the channels and opportunities that actually make sense for your business and show you how they can work together.

Whether your marketing feels scattered, growth has stalled, or you simply need an experienced outside perspective, you’ll walk away knowing what to focus on, why it matters, and what to do next.

Business + Marketing Discovery We’ll dig into your business, offers, audience, goals, challenges, resources, and current marketing to understand where you are and where you want to go.

Current Marketing Review I’ll review your existing digital presence to identify what’s working, what could be improved, and where opportunities may be getting missed. Depending on your current marketing mix, this may include your website, SEO, social media, email, content, and paid advertising.

Audience + Customer Journey Analysis I’ll look at who you’re trying to reach, what matters to them, and how they move from discovering your business to becoming a customer.

Competitor Research I’ll review key competitors to understand their positioning, messaging, digital presence, and marketing activity—and identify opportunities for your brand to stand out.

Website + Conversion Review I’ll assess how effectively your website supports your marketing and identify opportunities to improve messaging, calls-to-action, user journey, lead generation, and conversion.

Channel Strategy You’ll receive recommendations for the digital channels that deserve your attention based on your audience, goals, resources, and business. This may include SEO, social media, email, content marketing, Google Ads, Meta Ads, and other relevant channels.

SEO Opportunities I’ll identify high-level opportunities to strengthen your organic search presence and recommend where SEO should fit within your broader marketing strategy.

Social Media Direction You’ll receive recommendations around platforms, content direction, audience engagement, and how social media can support your overall marketing goals.

Email Marketing Opportunities I’ll identify opportunities to use email for lead nurturing, customer retention, promotions, education, or other relevant goals.

Paid Media Recommendations If paid advertising makes sense for your business, I’ll recommend where it could fit within your strategy and which platforms and objectives are worth exploring.

Content + Messaging Direction I’ll develop recommendations around your core messaging, content pillars, and the types of content that can help attract, educate, engage, and convert your audience.

Customer Acquisition + Growth Opportunities I’ll identify practical opportunities to bring more of the right people into your marketing funnel and improve how you turn attention into customers.

KPIs + Measurement We’ll establish the metrics that actually matter to your goals so you know what to measure instead of getting distracted by vanity metrics.

90-Day Marketing Roadmap All recommendations will be turned into a prioritized 90-day action plan showing you what to tackle first, what to test next, and what can wait.

At the end of the project, you’ll receive a comprehensive Digital Marketing Strategy + 90-Day Roadmap customized to your business.

Your strategy will bring together the research, insights, recommendations, channel priorities, content direction, growth opportunities, and next steps into one clear document you can actually use.

You’ll also receive a 60-minute strategy call where I’ll walk you through everything, explain the thinking behind my recommendations, and answer your questions.

Includes the complete strategy, 90-day roadmap, strategy walkthrough, and dedicated Slack communication throughout the project.

If your business has particularly complex marketing needs, multiple brands, markets, or an unusually large digital ecosystem, we’ll discuss scope and pricing before the project begins.

01 — Discovery + Onboarding We’ll start with a questionnaire and kickoff call where I’ll learn about your business, audience, offers, goals, competitors, challenges, current marketing, budget, and available resources.

You’ll also share access to any relevant analytics or marketing platforms that can help inform the strategy.

02 — Research + Analysis I’ll dig into your current digital presence, marketing channels, audience, competitors, customer journey, messaging, and available performance data to understand what’s happening now.

03 — Identify the Opportunities Next, I’ll determine where your strongest opportunities are and which initiatives deserve your attention. The goal isn’t to give you more marketing to do—it’s to identify the marketing most worth doing.

04 — Build Your Strategy I’ll develop your customized digital marketing strategy, connecting the right channels, messaging, content, campaigns, and customer journey into one cohesive plan.

05 — Create Your 90-Day Roadmap I’ll turn the strategy into clear priorities for the next three months so you know what should happen first and how everything fits together.

06 — Strategy Walkthrough We’ll meet for a 60-minute strategy session where I’ll walk you through the recommendations, explain my reasoning, and answer any questions.

07 — Handoff or Keep Working Together Once the strategy is complete, you can take the roadmap and implement it yourself or with your internal team.

If you need someone to help bring the strategy to life, we can continue working together through my individual marketing services or Fractional Marketing Manager service.

You’ll have a dedicated Slack channel throughout the project for questions, updates, feedback, and easy communication.

I want the process to feel collaborative and straightforward, not like you hand over your business information and hear nothing until a giant strategy deck appears two weeks later.

This service is a great fit if your marketing feels disconnected or reactive, you’re unsure which channels deserve your attention, you’re investing in marketing without a clear strategy, you’re preparing for growth or a launch, or you simply need an experienced marketer to look at the bigger picture.

It’s also ideal for businesses with people available to execute marketing but lacking the senior-level strategy to guide what they should actually be working on.