End-to-end GTM strategy for B2B SaaS, Tech, and Fintech companies launching new products or entering new European markets. Includes ICP definition, segmentation, positioning, messaging architecture, channel mix, pricing logic, KPI framework, and 12-month execution roadmap with budget allocation. Specialised in regulated verticals (Payments, Open Banking, RegTech, WealthTech) and multi-market launches with localisation strategy in English, Italian, and French.