Visual Identity Package

Deep Patel

Starting at

$

2,800

About this service

Summary

This package builds a cohesive visual identity for your business, including logo suite, colour palette, typography & Layouts, custom graphics, and branded stationery. Perfect for startups and founders looking to make a strong first impression.

Process

Crafting a full visual identity is always a team adventure; I work with you, not just for you. The best results happen when your expertise about your company meets my design skills, so every decision is purposeful and every element feels like it truly belongs. I always keep the collaboration active, meeting regularly (every 3-4 days) to share updates and make quick, meaningful tweaks in the early stages. Your brand’s visual universe won’t be a surprise; it’ll be built together, informed by what matters most for your business.
Here’s how we’ll work together:
Discovery Call: We’ll kick off with a session to dive deep into your company, brand vision, and strategy so I really understand what you want out of your identity.
Moodboarding & Direction: Together, we’ll build inspiration boards and choose the creative direction that matches your brand’s personality and goals.
Direction Finalization: We'll lock down the way forward, making sure it aligns with your big-picture brand vision.
Sketching & Concept Development: I’ll sketch out identity concepts, combining your feedback and brand strategy to shape visual ideas.
Color Exploration & Finalization: We’ll explore color options together and finalize a palette that communicates your brand vibe across all platforms.
Typography & Layouts: I’ll find typefaces that work for every need—headlines, body copy, and more; plus layout styles to keep your brand voice clear.
Graphics Elements: We’ll dream up and finalize custom patterns, shapes, or icons, depending on what your brand direction calls for.
Collateral Design: I’ll create business cards, letterheads, and other essential pieces, designed to match the rest of your brand system.
Brand Guidelines Documentation: Together, we’ll shape a full guide showing how to use every element, keeping your identity sharp and consistent.
Final Delivery: You’ll get all master files and your brand guidelines, ready to hand off to your team or other designers whenever needed.

FAQs

  • What’s included in the Visual Identity Package?

    You’ll get a full set: custom logo suite, colour palette, curated typography and layouts, graphic elements, branded collaterals like business cards, and a detailed brand guideline, so your brand is consistent everywhere.

  • Do you work with existing brand assets or do you only start from scratch?

    I’m happy to build on what you already have or we can start fresh; whatever suits your business needs best.

  • Will I be involved in the design process?

    I love it when you’re involved and prefer to collaborate closely—your feedback shapes the best results! But if you’re too busy, that’s okay too. The process can be hands-on or more hands-off, depending on what works for you.

  • How long does the whole process take?

    Typically, around 6-8 weeks, with constant communication to keep things moving and make quick tweaks when needed.

  • Will I receive the rights to use all designs and files?

    Yes, you’ll receive all working files and full rights to use them however you need.

  • What if I need extra collateral or graphics later?

    Reach out anytime! I can create additional assets or expand your guidelines whenever your brand grows.

  • What’s included in brand collateral?

    The package covers business cards, letterheads, and envelopes, but can be customised if you need other pieces.

What's included

  • logo suite

    Primary logo plus alternate versions and submarks/icons, made for every platform and purpose.

  • Color Palette

    Custom set of primary, secondary, and accent colours for consistent visuals across all brand touchpoints.

  • Typography & Layouts

    A custom selection of primary and secondary typefaces for your brand, with expert guidance on hierarchy and style. Includes layout examples showing best practices for headlines, body text, and how elements should align.

  • Graphic Elements

    Depending on our chosen creative direction, I’ll provide custom graphic elements like patterns, unique shapes, or icons and illustrations that add character to your brand. These visual features help unify your identity and make designs more engaging.

  • Brand Collateral

    Business cards, letterheads, and envelopes, designed to match your overall brand identity.

  • Brand Guidelines

    A comprehensive guide covering logo usage, colours, fonts, and graphic elements so your brand stays consistent everywhere.

Example projects

Shower Thought Radio - Brand design

Skyrise Architects - Branding

GenZ Fashion - Identity Design

Recommendations

(5.0)

Ankit Gajjar

Client • Oct 31, 2025

Recommended

I’ve worked with Deep on a few projects, and I can confidently say he’s exceptional at his craft. He understands ideas quickly, listens deeply to direction, and executes with precision and creativity.

Metanoia Design Co

Client • Oct 31, 2025

Recommended

I really enjoyed working with Deep. He understands what I want very well and was able to translate my ideas into the logo design process. I also appreciated being involved along the wayI felt like I was truly a part of the creative process. The outcome was excellent, and I’m grateful for Deep’s effort and collaboration. Thank you, Deep!

Duration

6 weeks

Skills and tools

Brand Design

Art Director

Brand Strategist

Adobe Illustrator

Adobe Illustrator

Adobe InDesign

Adobe InDesign

Adobe Photoshop

Adobe Photoshop

Figma

Figma

More services

Brand Identity Package

Example projects

STARTING AT

$6,200

fixed rate

Complete Logo Package

Example projects

STARTING AT

$1,200

fixed rate