Content Strategy

Pro

Nicole Levy

Starting at

1,500

/mo

About this service

Summary

I provide comprehensive content strategy services to help brands develop, optimize, and manage their content across all platforms, from websites and blogs to social media. By combining SEO optimization, audience research, and AI integration, I craft strategies that ensure your content resonates with your audience and performs well across search engines.

I also focus on information architecture and creating sitemaps that improve the structure of your content, making it easier for both users and search engines to navigate.

Whether you need help creating content, managing content calendars, or identifying content gaps, my approach ensures that your brand finds and engages its audience while driving measurable results and elevating your online presence.

What to Expect Working With Me:

Comprehensive Support: From SEO and content creation to performance monitoring, I handle it all.

Timely Communication: I keep you updated at each stage, ensuring the project aligns with your expectations.

Long-Term Growth Focus: I’m committed to building strategies that drive short-term success and also contribute to your long-term growth.

User-Friendly Architecture: Your content will be organized in a way that benefits both your audience and search engines.

Process

01 | Discovery Call: We’ll meet to discuss your content needs, goals, and target audience. I’ll gather insights into your current content strategy and identify areas of improvement.

02 | Content Strategy Development: Based on our discussion, I’ll create a customized content strategy tailored to your goals. This will include SEO recommendations, content creation ideas, strategies for audience engagement, and information architecture planning.

03 | Audience Research & SEO Optimization: I’ll conduct thorough audience research and implement SEO strategies, including keyword research and optimization techniques, to improve organic reach and engagement.

04 | Content Calendar Setup: Once the strategy is in place, I’ll start setting up a content calendar that outlines the timing and flow of content.

05 | AI Integration, Gap Analysis & Information Architecture: I’ll integrate AI tools where applicable to enhance content creation processes, perform a content gap analysis, and organize the content into a streamlined structure with an optimized sitemap.

06 | Review & Adjustments: I’ll share the content with you for feedback and make any revisions necessary. Your input will ensure everything aligns with your vision.

07 | Ongoing Monitoring & Reporting: After implementation, I’ll monitor content performance and adjust strategies as needed to optimize results.

FAQs

How long does it take to develop a content strategy?
The development of a comprehensive content strategy typically takes 2-3 weeks, depending on the scope of the project. This includes audience research, SEO optimization, and content planning.
Can you integrate AI tools into my content strategy?
Yes, I integrate AI tools to streamline content creation, automate certain tasks, and enhance personalization to improve overall efficiency and engagement.
What is a content gap analysis?
A content gap analysis identifies areas where your current content is lacking or underperforming. It helps uncover new opportunities for topics, keywords, and content types that can improve your overall strategy.
What is information architecture, and why is it important?
Information architecture refers to the organization and structuring of content in a way that makes it easy to navigate, find, and update. A well-structured architecture enhances user experience, aids in SEO, and helps visitors easily find what they're looking for.
Do you offer ongoing content support?
Yes, I provide ongoing content updates, monitoring, and performance analysis to ensure your content strategy continues to deliver results over time.

What's included

Audience Research
In-depth analysis of your target audience, including demographics, interests, and behaviors, to guide your content strategy and ensure you're speaking to the right people.
Content Audits
A comprehensive audit of your existing content to assess its quality, SEO performance, and relevance. Recommendations will be provided to improve underperforming content.
Content Gap Analysis
Identifying gaps in your current content and uncovering opportunities for new topics, keywords, and content types that can drive traffic and engagement.
SEO Optimization
Comprehensive SEO analysis and implementation of on-page optimization strategies, including meta tags, keyword research, and content optimization to help improve organic search rankings. Additionally, I’ll set up and configure Google Search Console to track and analyze rankings, providing you with valuable insights into your website’s performance and search visibility.
Content Calendars
A structured content calendar outlining blog posts, social media updates, and campaign timelines to ensure consistent, timely delivery of content.
Information Architecture & Sitemaps
Organizing and structuring your content into an intuitive, user-friendly format that enhances the user experience and makes your website easier to navigate. This includes creating a clear and optimized sitemap to help with both SEO and usability.
Community Engagement & Monitoring
Monitoring and engaging with the online community, including responding to reviews, comments, and messages on social media platforms and review sites. This ensures that content remains on brand, fosters meaningful connections with the audience, and enhances brand reputation.
Performance Tracking
Providing detailed reports on the performance of content across various platforms. This includes tracking KPIs such as traffic, engagement, conversion rates, and other relevant metrics to evaluate the effectiveness of content strategies and identify areas for optimization.
AI Integration
Incorporating AI tools to streamline content creation, enhance personalization, and improve efficiency in content strategy development.