Research that helps you decide what to build next.

I help founders and product teams uncover what's driving user behavior before they invest time and resources in the wrong solution. Through interviews, usability testing, and mixed-methods research, I identify the friction, unmet needs, and decision-making patterns that matter most.

You won't receive a 50-page report that sits untouched. You'll get clear insights, prioritized opportunities, and recommendations tied directly to product, growth, and roadmap decisions.

What's included: • Research plan and study design • Recruitment guidance and screener development • Moderated user interviews or usability testing • Analysis and thematic synthesis • Executive-ready findings report • Prioritized recommendations and next steps

Good fit for: • Startups validating a new direction • Teams investigating churn or low adoption • Product leaders preparing for a major feature launch • Founders who need evidence before making a strategic decision