Logo + Brand Design

Lizelle Vander

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About this service

Summary

Diving deep into your brand's essence is my forte. By immersing myself in your industry, dissecting your competitors' strategies, and anticipating future trends, I ensure that every design element resonates with your audience on a profound level.

Process

⁃ I asks for as much detail around you and your vision as possible. I have a short brief that I can send. We can also connect over a call. Whatever is your preference.
⁃ I then process the data, brainstorm and sketch. I digitize the strongest design routes
⁃ These concepts are then presented to you with a short explanation on the thinking and symbolism behind each route. I also look at typography and colour palettes. These also gets presented with 3D Renders in “real life” kind of situation.
⁃ From these you choose the route you most resonate with. With you feedback I craft this until you are 100% happy. If it so happens that there is none of the options that stand our for you in the first round will I take your feedback and work on another logo route.
⁃ I provide you with all the final logo formats.
⁃ I then create the brand book. A review round then happens where I gather your feedback for any changes.

What's included

  • Logo Design

    My commitment goes beyond delivering mere concepts; I provide a comprehensive package that includes: * 2-3 Concepts: Exploring typefaces and color palettes to capture the essence of your brand. * Logo Mockups: Showcasing the logo in practical scenarios, offering a glimpse into its real-world impact. * Revisions: Fine-tuning the chosen option to perfection. * File Formats: All files in full color, monotone black for merchandise, and an inverse version for dark backgrounds. * Monogram/Favicon: Enhancing your social media presence with a versatile version. * Style Guide: Optional, but invaluable for maintaining a consistent brand image across all platforms.

Skills and tools

Brand Designer
Logo Designer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

Industries

Graphic Design

Work with me

More services

Packaging Design

Contact for pricing