Brand Development
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About this service
Summary
FAQs
How long does the process take?
Typically 3–6 weeks, depending on the scope.
Do I get multiple logo concepts?
Yes! During concept development, we refine multiple ideas until we land on a confident direction.
What if I only need a logo?
A standalone logo is possible, but a full design execution ensures consistency across your brand.
What's included
Brand Strategy & Research
The journey begins with a deep dive into your business, audience, and competitors. The process includes an initial brand questionnaire and workshop to explore what makes your brand unique while uncovering opportunities for differentiation. We’ll also conduct research to gain a deeper understanding of your industry as we establish the foundation for your brand strategy.
Initial Concepts
With a strong foundation established, 2-3 moodboards are explored to determine the best direction. This is where the brand begins to take shape, setting the stage for its visual identity.
Visual Identity Exploration
With a clear direction in place, two distinct visual identity concepts are developed to shape the brand’s look and feel. Each includes a logo, color palette, typography, iconography, and photography style. Once a visual direction is chosen, a homepage concept and real-world mockups are created to bring the brand to life, ensuring a cohesive identity ready for refinement and implementation.
Brand Guidelines
With up to three rounds of refinements, every detail is fine-tuned to ensure the perfect fit. The final brand deck includes clear guidelines on logo usage, typography, colors, and key design elements—making it easy to maintain consistency and bring the brand to life across all touchpoints.
Recommendations
(5.0)
Client • Jun 2, 2025
Recommended
Most designers make things look pretty. A few make things work better. Shaun does something rarer: he makes things mean something. The beauty comes later, almost as a side effect of clear thinking. I've worked with Shaun across three companies over four years, which tells you something. When I move, I try to bring the people who actually matter. Shaun is one of those people. The ultimate test of whether someone is worth working with is simple: would you go to bat for them? Shaun— yes.
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