Brand Development

Pro

Shaun Moynihan

Contact for pricing

About this service

Summary

Your brand is more than just a logo—it’s the entire experience customers have with your business. I help craft strategic and visually compelling brand identities that stand the test of time. Whether you need a full identity, a refresh, or strategic direction, I’ve got you covered.

Process

Brand development isn’t just about a logo or a color palette—it’s about building a distinct identity that captures your vision and connects with your audience. Our approach is strategic, streamlined, and designed to create a brand that stands out and stands the test of time.
Discovery & Strategy
Before we put pen to paper (or pixels to screen), we take a deep dive into your business, audience, and competitors. We’ll explore what makes your brand unique and uncover opportunities for differentiation. This phase starts with a discovery call—a conversation to align on goals, challenges, and vision.
Concept Development
With strategy in place, we start developing and refining initial concepts. This is where the magic begins—early ideas take shape, exploring different creative directions to find the strongest foundation for your brand.
Design Execution
Once a direction is locked in, we bring it to life with a full design system:
✦ Logos that make an impact ✦ Typography that speaks volumes ✦ Color palettes that set the tone ✦ Brand guidelines that keep it all cohesive
Refinement & Delivery
Design is an iterative process, and we believe in fine-tuning until everything feels just right. We’ll refine, tweak, and perfect the details before delivering a complete, ready-to-use brand package.
Support & Guidance (Optional)
A brand doesn’t just sit in a folder—it needs to be implemented the right way. We offer ongoing guidance to ensure your new identity rolls out smoothly across web, social, and print. If you need extra hands, we’ve got you covered.

FAQs

  • How long does the process take?

    Typically 3–6 weeks, depending on the scope.

  • Do I get multiple logo concepts?

    Yes! During concept development, we refine multiple ideas until we land on a confident direction.

  • What if I only need a logo?

    A standalone logo is possible, but a full design execution ensures consistency across your brand.

What's included

  • Brand Strategy & Research

    The journey begins with a deep dive into your business, audience, and competitors. The process includes an initial brand questionnaire and workshop to explore what makes your brand unique while uncovering opportunities for differentiation. We’ll also conduct research to gain a deeper understanding of your industry as we establish the foundation for your brand strategy.

  • Initial Concepts

    With a strong foundation established, 2-3 moodboards are explored to determine the best direction. This is where the brand begins to take shape, setting the stage for its visual identity.

  • Visual Identity Exploration

    With a clear direction in place, two distinct visual identity concepts are developed to shape the brand’s look and feel. Each includes a logo, color palette, typography, iconography, and photography style. Once a visual direction is chosen, a homepage concept and real-world mockups are created to bring the brand to life, ensuring a cohesive identity ready for refinement and implementation.

  • Brand Guidelines

    With up to three rounds of refinements, every detail is fine-tuned to ensure the perfect fit. The final brand deck includes clear guidelines on logo usage, typography, colors, and key design elements—making it easy to maintain consistency and bring the brand to life across all touchpoints.

Skills and tools

Brand Designer

Creative Director

Graphic Designer

Figma

Figma

Lottielab

Lottielab

Visual Electric

Visual Electric

Industries

Marketing
Marketing

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