What's included

• Brand Strategy & Research

  The journey begins with a deep dive into your business, audience, and competitors. The process includes an initial brand questionnaire and workshop to explore what makes your brand unique while uncovering opportunities for differentiation. We’ll also conduct research to gain a deeper understanding of your industry as we establish the foundation for your brand strategy.

• Initial Concepts

  With a strong foundation established, 2-3 moodboards are explored to determine the best direction. This is where the brand begins to take shape, setting the stage for its visual identity.

• Visual Identity Exploration

  With a clear direction in place, two distinct visual identity concepts are developed to shape the brand’s look and feel. Each includes a logo, color palette, typography, iconography, and photography style. Once a visual direction is chosen, a homepage concept and real-world mockups are created to bring the brand to life, ensuring a cohesive identity ready for refinement and implementation.

• Brand Guidelines

  With up to three rounds of refinements, every detail is fine-tuned to ensure the perfect fit. The final brand deck includes clear guidelines on logo usage, typography, colors, and key design elements—making it easy to maintain consistency and bring the brand to life across all touchpoints.