What's included

• Brand Strategy + Messaging Kit

  A deep dive into your brand’s essence—refining your positioning, messaging, and audience connection to create a brand that feels irreplaceable. Includes: Two 90-minute strategy interviews to get to the heart of your positioning, audience psychology, and industry differentiation. Comprehensive messaging system providing plug-and-play brand language for your website, social media, and marketing materials. Brand voice & tone guide Key messaging & signature statements Taglines, elevator pitch & brand story Messaging angles to attract & convert Ideal Client & Positioning Guide - In depth exploration of your audience’s psychology, desires, and decision-making process—so you can meet them where they are and become their first choice. Brand Differentiation & Signature Method - A clear framework to define what makes your brand irreplaceable—your unique approach, perspective, and method that sets you apart. Art direction to turn your brand into an experience that feels cohesive and unforgettable. Photography & creative direction Sensory storytelling guide Preliminary colour palette

• Brand Identity Design

  A fully realized brand ecosystem designed to create an emotional connection, reinforce your expertise, tell your story, and ensure your brand stands out effortlessly across every touchpoint. Includes: An extensive brand suite including primary and alternate logos, brand marks, and icons for a dynamic and layered visual identity. Hand-painted textures & original brand art to be used across digital touchpoints, packaging, and merch—ensuring a brand that feels completely you. Illustrations, digital patterns and supporting elements that bring add extra level of artistry, personality and depth to your brand. Sub-branding to bring your proprietary method, program or service to life. A custom typography and colour system designed to shape perception, set the tone, and build instant recognition. Comprehensive Brand Guidebook – Everything wrapped up in a clear, easy-to-follow guide, so you can show up consistently and confidently anywhere your brand appears. Social Media Profile Pictures – Ready-to-use graphics displaying your cohesive, personality-filled branding.

• Semi-custom web design

  A seamlessly branded, living, breathing web experience that feels like a secret oasis for your dream community. Using a thoughtfully chosen template as the foundation, your site is customized with bespoke layouts, dynamic movement, and strategic storytelling to feel anything but templated. Includes: Website Strategy Call – A focused session to map out your site structure and content flow, guiding you in crafting copy that converts. Up to 5 fully customized pages – A site that looks, feels, and functions like it was made just for you. Custom-to-you layouts & interactive elements – Using the template as a guide while incorporating coded animations and movement to create a one-of-a-kind experience. Basic SEO setup – Optimized page titles and foundational SEO settings for better visibility. Mobile & desktop optimization – A smooth, responsive experience across all devices. Custom-to-you tutorial – A recorded guide so you can confidently update and manage your site with ease.