The Inner Muse – Brand design and messaging that sets you apart

Chelsea Blackwell

Starting at

8,500

About this service

Summary

A high-touch, artistically-driven transformation designed to give you a one-of-a-kind identity, repeatable messaging, and handcrafted brand elements that make your business instantly recognizable. Your work is high-caliber—your brand should be, too. This process refines your positioning, creates instant trust with premium clients, and makes you impossible to overlook.

Process

Week 1: Strategy & Messaging A 90-minute deep dive to define your brand’s core, followed by messaging and visual direction development with a refinement round. Week 2: Brand Identity & Refinements Your logos, colors, and brand elements come to life, with two rounds of refinements to ensure everything aligns perfectly. Final Delivery: Brand Guidebook A comprehensive guide with your visuals, messaging, and strategy to keep your brand cohesive everywhere you show up.

What's included

90-minute strategy interview
To uncover your brand’s essence, positioning, and audience psychology.
Repeatable brand messaging
Including your core message, tagline, and elevator pitch that articulate your unique value.
Brand vision board and visual strategy
To set the tone for photography, styling, and brand storytelling
Full brand suite
Including primary and alternate logos, brand marks, and icons for a dynamic and layered visual identity.
Hand-painted textures & original brand art
To be used across digital touchpoints, packaging, and merch—ensuring a brand that feels completely you.
Refined typography and colour system
To set the tone and create a cohesive, recognizable aesthetic.
Two collaborative review sessions
To fine-tune every detail.
Comprehensive brand guidebook
Outlines your visuals, messaging, and strategic direction—so you can stay cohesive everywhere your brand appears.