The Inner Muse – Brand design and messaging that sets you apart

Chelsea Blackwell

Starting at

9,400

About this service

Summary

A high-touch, artistically-driven transformation designed to give you a one-of-a-kind identity, repeatable messaging, and handcrafted brand elements that make your business instantly recognizable. Your work is high-caliber—your brand should be, too. This process refines your positioning, creates instant trust with premium clients, and makes you impossible to overlook.

Process

Week 1: Brand Strategy & Messaging A deep dive into your positioning, perspective, and dream client psychology—laying the foundation for magnetic, aligned messaging. Week 2: Visual Direction & Identity Design A curated moodboard sets the tone before your logos, typography, colours, and supporting visuals come to life. Week 3: Refinement & Brand Ecosystem Fine-tuning your identity and adding textures, patterns, and branded details for a cohesive, layered brand experience. Your full brand guidebook and all assets are packaged with a video tutorial, so you’re ready to launch with confidence.

What's included

Brand Strategy & Positioning Interviews
Two 90-minute deep-dive sessions to dig into your story, your values, and what makes you irreplaceable — so your brand doesn't just reflect your offers, it embodies your essence.
Messaging System
Plug-and-play messaging you can use across your website, content, and offers, designed to help you articulate your value clearly and confidently. We’ll map out: Your brand’s voice, tone, and story Core brand messaging & positioning Taglines & elevator pitch Messaging angles designed to attract & convert Ideal Client & Positioning Guide
Signature Method & Differentiation
We’ll distill your approach into a clear, compelling framework that makes you the obvious choice in your industry. This is your unique lens, your way of working, and your proof of expertise — articulated.
Art Direction & Brand Experience
A full creative vision — from colour and type to sensory storytelling — that ensures your brand doesn’t just look good, it feels like you. Think: photography direction, vibe curation, and a brand experience that leaves a lasting impression.
Brand Ecosystem Design
Logo suite (primary, alt, submark, icons), sub-branding for your program or service
Hand-painted textures & original brand art
To be used across digital touchpoints, packaging, and merch—ensuring a brand that feels completely you.
Refined typography and colour system
To set the tone and create a cohesive, recognizable aesthetic.
Two collaborative review sessions
To fine-tune every detail.
Comprehensive brand guidebook
Outlines your visuals, messaging, and strategic direction—so you can stay cohesive everywhere your brand appears.