What's included

• 1. Problem Definition & Success Criteria

  A clear articulation of the product problem we’re solving, the target users, constraints, and what success looks like — ensuring alignment across stakeholders from day one.

• 2. User Flows

  Visual representations of how users move through the experience, highlighting key steps and decisions. These flows serve as the backbone for design and development discussions.

• 3. Design Concepts & Iterations

  Exploration of multiple solution approaches, progressively refined through feedback. This allows us to evaluate options before committing to a final direction.

• 4. Interactive Prototypes

  Clickable prototypes that simulate real user interactions and key scenarios. These are suitable for stakeholder reviews, internal validation, or early user feedback.

• 5. Design Rationale & Recommendations

  A concise explanation of design decisions, trade-offs, and assumptions, along with clear next steps for implementation, testing, or iteration.