Social Media Strategy & Setup

Pro

Top Independent

Natalia Ibarcena

Starting at

3,000

About this service

Summary

Our Social Media Strategy & Setup service lays the groundwork for a strong, intentional digital presence. We combine data, brand clarity, and creative direction to establish a strategy that aligns with your business goals—and then set up every profile, system, and asset you need to show up consistently, confidently, and professionally online.

Process

Social Media Questionnaire: We start by gathering insights on your goals, vision, audience, and brand direction.

Strategy Development: Using your responses, we craft and present a tailored social media strategy that guides all future decisions.

Profile Optimization: We refine your bio and profile elements for clarity, cohesion, and improved discoverability.

Content Calendar: We build a strategic monthly calendar outlining topics, themes, and posting structure for your approval.

Content Production: Once approved, we design and produce all visual assets and captions.

Final Delivery: You receive a complete content package—fully edited, captioned, and ready to post.

FAQs

What’s included in the Social Media Strategy & Setup service?
This service includes a detailed questionnaire, a custom strategy, profile optimization, a full content calendar, and the production of all visual assets and captions—packaged and ready for you to post.
Will you post the content for us?
This package focuses on strategy, setup, and content creation. Posting and community management remain on your side, giving you full control and flexibility. If you need monthly management, we can discuss an ongoing retainer.
How long does the process take?
Depending on your turnaround time for approvals, the full process typically takes 3–4 weeks from questionnaire to final content delivery.
What do you need from us to get started?
You’ll complete a Social Media Questionnaire and share key brand assets (logo, photos, brand guidelines, etc.). From there, we take the lead on strategy, setup, and content creation.
How many posts are included?
The standard for this package is 3 posts a week and 15 stories a month. If you want to add more on top of this we can always discuss it.
Is this a retainer service
No, this is a one time service. But we do offer Social Media Retainers as well.

What's included

Strategy
A comprehensive social media strategy built around your business goals—designed to guide every marketing decision with clarity and intention.
SEO Keyword and Hashtag bank
A strategic guide crafted around your brand’s voice, goals, and audience behavior. It equips you with targeted keywords and hashtags so every post is optimized for search, relevance, and meaningful engagement.
Profile audit and optimization
A comprehensive profile audit and optimization to strengthen your digital foundation. We refine your visuals, messaging, keywords, and structure to improve clarity, credibility, and searchability
1 Month Content Calendar
One month's worth of content ideas with captions and visuals ready for you to plug and play.

Recommendations

(5.0)

Kraig Mathias • Mathias Media

Client • Nov 10, 2025

Recommended

Natalia is fantastic to work with and she does fantastic work! She's a top-notch designer and super professional. I will be continuing to work with her.

Recommended

Natalia was amazing. She designed 20 case study thumbnails with two versions each and was incredibly patient, responsive, fast, and friendly. She worked hard to make sure I was happy. Highly recommend her.