Full Brand Build

Pro

Top Independent

Natalia Ibarcena

Starting at

8,500

About this service

Summary

Our Full Brand Build is a comprehensive, end-to-end branding experience designed to create a cohesive, strategic, and visually compelling identity from the ground up. We begin with a deep strategic foundation, develop a clear creative direction, and craft a complete brand system that feels intentional, elevated, and uniquely yours. Every element—from logo and visual assets to applications and a final brand book—is built to support long-term recognition, trust, and business growth

Process

1. Strategy & Alignment

You complete a detailed Brand Questionnaire so we can understand your goals, audience, and vision.

We host a 1-hour Strategy Workshop to clarify your brand positioning, messaging, and creative direction foundations.

2. Creative Direction & Moodboarding

We develop two creative direction concepts (moodboards) aligned with your strategy.

You choose one direction and we refine it to perfection before design begins.

3. Brand Foundations

We build your core identity: primary logo, secondary marks, color palette, typography system, and essential elements.

You provide feedback, and we refine the system as needed.

4. Full Brand System

With the foundations approved, we expand the identity into a complete visual system with layouts, extensions, and supporting assets.

This stage ensures your brand is cohesive, flexible, and visually consistent across all touchpoints.

5. Brand Applications

We create your essential branded assets: email signature, business cards, stationery, and a small batch of social media templates.

Applications are designed using the new system, ensuring seamless real-world use.

6. Brand Book

We compile everything into a premium brand guideline document covering messaging, identity rules, applications, and usage.

All final assets are delivered in an organized folder, ready for ongoing use and internal teams or collaborators.

FAQs

What’s included in the Full Brand Build?
You receive a complete strategic and visual branding system—from an in-depth brand strategy and creative direction to a full identity, expanded visual system, 3–5 brand applications, and a comprehensive brand book. Everything is built to give your business a clear, cohesive, and elevated brand foundation.
How long does the full process take?
A typical Full Brand Build takes 4–8 weeks, depending on complexity and the speed of feedback. We’ll give you a timeline at the start of the project so you know exactly what to expect.
Do you create the strategy from scratch?
Yes. The strategy is fully developed by us and includes market analysis, competitor analysis, audience profiles, positioning, brand messaging, tone of voice, and more. Your questionnaire responses and our workshop help us tailor everything to your business.
What types of brand applications are included?
We include three to five essential brand applications such as email signatures, business cards, stationery, presentation covers, or basic social templates. You can choose which ones best support your business, or we can recommend based on your needs.
Can I add additional applications?
Absolutely. If you need more applications—packaging, pitch decks, signage, web assets—we can add them as extras.
How many revisions are included?
Each major stage (creative direction, brand foundations, and applications) includes two rounds of revisions to refine and perfect the outcome. Additional revisions can be added if needed at an hourly rate.
Do you offer website design after the brand is done?
Yes. Once the brand is finalized, we can continue with website design, landing pages, or other digital assets as separate services.
What do you need from us before starting?
Just your completed Brand Questionnaire, any existing brand materials, and availability for the Strategy Workshop. From there, we take the lead.

What's included

Strategy
Brand Questionnaire: A detailed intake to understand your goals, audience, industry, and brand vision. 1-Hour Strategy Workshop: A collaborative session to align on direction, clarify objectives, and refine your brand’s core narrative. Comprehensive Brand Strategy Document: A full strategic foundation that includes market analysis, competitor analysis, audience insights, positioning, brand essence, mission, vision, values, messaging pillars, tone of voice, and strategic recommendations. This document guides every creative decision that follows and ensures the brand is built with clarity and purpose.
Creative Direction
Two Creative Direction Concepts: Fully curated moodboards that translate your strategy into visual direction, covering color worlds, typography inspiration, layout style, graphic language, photography style, and overall brand atmosphere. Final Approved Direction: A locked-in creative style that becomes the guiding North Star for all identity design, ensuring brand cohesion across every touchpoint.
Brand Foundations (Core Identity)
Logo Suite: A complete logo system including primary logo, secondary marks, submarks, and responsive variations optimized for different contexts and platforms. Color System: A refined palette with primary, secondary, and accent colors, complete with usage guidelines and accessibility considerations. Typography System: A carefully selected type hierarchy with headline, subheadline, and body fonts that support readability, brand personality, and visual consistency. Core Brand Elements: Supporting visual components such as patterns, icons, graphic shapes, textures, or stylistic accents that give the brand a distinct, memorable identity. Feedback & Refinements: A structured review round to fine-tune the details and ensure the identity aligns perfectly with your vision.
Full Brand System (Expanded Identity)
Extended Visual Language: Development of a full visual ecosystem including layout principles, composition rules, spacing, imagery treatment, and graphic systems. Application Styles: Demonstrations of how the identity flexes across real-world touchpoints—digital, print, and social—ensuring consistency and usability. Social Media Templates (Basic Set): A starter pack of editable, on-brand templates for key content formats so you can show up consistently and professionally online.
Brand Applications
A selection of three to five essential brand applications designed to bring your identity into practical, real-world use. These can include, but are not limited to, email signatures, business cards, stationery, presentation covers, or social media assets. Each application is crafted using your new brand system to ensure consistency and professionalism across every touchpoint.
Brand Book (Comprehensive Guidelines)
Complete Brand Guidelines: A premium, cohesive brand book outlining identity rules, strategic foundations, and usage instructions. Messaging Guidelines: Clear guidance on tone of voice, communication style, and brand vocabulary. Visual Guidelines: Logo usage, spacing, color codes, typography rules, imagery style, and application examples. Asset Library: A fully organized folder with all final files delivered in multiple formats (AI, EPS, PNG, JPG, PDF, SVG), ready for internal teams, developers, and collaborators.

Recommendations

(5.0)

Kraig Mathias • Mathias Media

Client • Nov 10, 2025

Recommended

Natalia is fantastic to work with and she does fantastic work! She's a top-notch designer and super professional. I will be continuing to work with her.

Recommended

Natalia was amazing. She designed 20 case study thumbnails with two versions each and was incredibly patient, responsive, fast, and friendly. She worked hard to make sure I was happy. Highly recommend her.