What's included

• Lead Generation & Business Development Deliverables

  Target Customer Profiles - Detailed description of ideal customer demographics, firmographics, technographics, and buying criteria. Target Account List - Prioritized list of companies/contacts that match target customer profile with high propensity to buy. Value Proposition & Key Messaging - Customized messaging that resonates with customer needs and preferred content formats. Content Framework - Editorial calendar with suggested content types/topics mapped to buying stages to attract, engage and nurture leads. Automated Email Nurture Tracks - Customized email nurture content focused on buying stage education and motivation. Sales Lead Tracking Dashboard - Sales report tracking key lead gen KPIs for volume, velocity, source, quality score leads. Pilot Campaign Results & Optimization Plan - Measurement, analysis and recommendations for improving lead conversion rates.