Start-Up Branding

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About this service

Summary

Our all-in-one branding service crafts a distinctive brand identity from start to finish. We start with Basic Strategy and Concept, including brand analysis, conceptualization, tagline creation, and defining your brand’s personality and voice. Our Visual Identity Design creates a cohesive look with a unique logo, typography, color palette, and a detailed Visual Identity Manual. For your brand’s launch, we provide Launch Collaterals, such as social media templates and a stationery suite. Finally, our Courtesy Services include two rounds of revisions and two hours of consultation to ensure everything is perfect. This comprehensive approach ensures a memorable and impactful brand presence.

Process

🧭 Approx. 7 Weeks
WEEK 1
Brief + Consultation
Initial legal analysis
Brand analysis and research
WEEK 2
Delivery Meeting: Strategy and Concept Moodboards
WEEKS 3-5
Delivery Meeting: Visual Identity Proposal
Second legal analysis
WEEK 6
Delivery Proposal: Stationery Suite and Social Media Templates
WEEK 7
Final Delivery

What's included

  • Brand Strategy

    Our Basic Strategy and Concept service builds your brand’s unique identity through in-depth analysis and research. We refine your brand’s positioning and craft a captivating concept, followed by a memorable tagline that enhances recognition. We define your brand’s Personality (Archetypes) and establish a consistent Tone and Voice, ensuring your brand communicates effectively and resonates with your audience. This streamlined approach ensures your brand stands out and leaves a lasting impression.

  • Visual ID

    Our Visual Identity Design service crafts a stunning and cohesive brand image. We start with a distinctive Logo and provide specialized legal analysis (available in Colombia, Peru, and the USA) or a basic review for other countries to ensure your brand’s protection. Our expertise extends to selecting the perfect Typography and creating a harmonious Color Palette that reflects your brand’s essence. We define the overall Look & Feel, oversee Photography Direction, and guide Material Design to ensure every visual element aligns with your brand’s identity. Finally, we compile everything into a comprehensive Visual Identity Manual to maintain consistency across all touchpoints.

  • Launch Pieces

    Our Launch Collaterals service provides essential tools to kickstart your brand’s presence. We design 5 Social Media Templates that ensure a consistent and engaging visual identity across your platforms. Additionally, we create a comprehensive Stationery Suite including a Business Card, Letterhead, E-mail Signature, and Thank You Card, each tailored to enhance your brand’s professionalism and leave a lasting impression.

  • Courtesies

    Our Courtesy Services include two rounds of revisions to ensure every detail aligns perfectly with your vision, along with two hours of expert consultation to address any additional needs or adjustments. These offerings ensure a seamless and satisfying experience as we fine-tune your brand’s presentation.


Skills and tools

Brand Designer
Brand Strategist
Digital Marketer
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD

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