Mini-Brand Design

Jordan Rush

(0)

Starting at

2,000

About this service

Summary

I offer stand-out branding design, priding myself on my versatility and adaptability to meet diverse creative needs. With a deep understanding of the human experience, I ensure that my designs resonate on a personal level, connecting with audiences in meaningful and lasting ways.

Process

ONBOARDING: The client onboarding process is started where the designer and client have a discovery meeting to discuss project scope and other project details (via google meet). After the client and designer chat, a short questionnaire is completed by the client to help the designer in the sketching and research process.

PHASE 1: Strategy & Mood Boards Based on information given by the client in the questionnaire, the designer begins establishing brief strategy points and the brand voice. Two mood boards are crafted for the client to choose from. At the end of this phase, the strategy and mood boards are presented to the client and the client provides the designer with proper feedback to begin phase two.

PHASE 2: Round 1 Design & Feedback The designer begins working on 1 design direction based on the client's mood board decision from the previous phase. At the end of this phase, R1 designs are presented to the client and the client provides the designer with proper feedback to begin phase three.

PHASE 3: Round 2 Design & Feedback The designer continues working on the design direction and fully explores the graphic identity. At the end of this phase, R2 designs are presented to the client and the client provides the designer with proper feedback to begin phase four.

PHASE 4: Brand Style Guide & Deliverables The designer creates an instruction manual on using the client’s brand system. Once the brand guidelines are completed, the finished project deliverables are given to the client with all necessary file formats (with limited access).

OFFBOARDING: Once the designer receives the final payment for the project, the designer gives the client full access to their brand guidelines and deliverables.

FAQs

Are animation deliverables included in this service?
No, animation of brand assets are not included in this service. This service includes the base necessities for a brand and some extras, including, brand, color, and typographic systems, as well as secondary graphics. If you are interested in 2D animation during the process, we can discuss the addition of animation work. Additional animation work is billed hourly, so if you are billed at a fixed rate for this branding service, then animation would be billed separately at an hourly rate.
Can I receive any brand assets before the project is finished?
No, all brand deliverables will be provided to the client at the final phase of the service (Phase 4). This ensures that only final brand assets are used for the brand publicly, and not "in process" assets.
Am I (the client) responsible for copy (headline, body, caption copy) for this project?
No, the designer will generate copy to use during this project, BUT the copy will not be as high-quality as a copywriter’s work, so specific designed assets will be editable for the client to change later on if they would like. Any copy that the client already has or is generating is welcome during the design process.

What's included

Logo Designs
Client will receive a primary logo, secondary logo, and possible other logo lockups based on the project itself (primary and secondary guaranteed).
Color System
Client will receive a primary color palette, as well as a secondary color palette based on the brand design.
Typography System
Client will receive a typographic system that covers headline, body, and caption copy. Depending on the used typefaces in the brand system, the client will be responsible for purchasing Desktop or Web Fonts. If the font does not need to be purchased, access to font files will be provided in the brand book.
“Mini” Brand Guidelines Book
Client will receive a small interactive pdf document with guidelines for brand usage, including, logo, color, and typography. The brand will be explored in the guidelines, so the client can effectively use the brand system. Links will be provided in the document for access to fonts, as well as access to downloadable files.

Example projects