What's included

• Brand Story

  Before the glams and whistles, we will work into your brand's "why": Who are you, why you do what you do, where do you want to go and how do you want to do it. The plan will be structured in a document in which we know which way to go. It is our roadtrip map.

• Research and Benchmarking

  Once we know who we are, you will receive a competition and benchmarking pack: logos, processes, brand books, ads, colors, cultural context, ideas, videos... you name it. It is the total package for you to understand what can we do with your brand, and the next step we need to take.

• Brand Assets

  Once you approve the R&B, we start to work: • Brand Strategy • Brand Voice • Buyer Persona • Logo (several sprints) • Colors and typography • Patterns, styles, illustrations (if demanded) • Social Media and Digital Presence (If demanded) • Brand Book (when approved) • Initial applications

• Project Landing Document

  After we seal the deal and we launch your new brand, I will give you a small document with information about our process: what did we do good, what do we need to improve and change in order to improve the processes and workflow.