Of course, we need to say: hi! Let me know you: your company, your goals, your structure, your processes, and let me hear what you do expect from the product you are developing.

Initial research about the product: • Cultual Context • Main User and Personas • Product Value Proposition • Product Engagement Thise research will be done with: • Interviews • Surveys • Prototyping

Once we understand our context, we can start understanding the behavior of the user: • Rough sketches • lo-fi wireframing • Testing and Retesting

Once an Experience is approved and tested, we can document our findings in order to improve the user experience in the future. Then, we can pass it on to the UI team.