Discussion of social media goals and objectives: Begin by discussing the goals and objectives the business has for social media, including what they hope to achieve with their social media presence.

Target audience analysis: Analyze the target audience the business is trying to reach and understand their needs, preferences, and behaviors on social media.

Social media platforms: Discuss which social media platforms the business should focus on based on their target audience and business goals.

Content strategy: Develop a content strategy that includes types of content to post, frequency of posting, tone and messaging, and calls-to-action.

Engagement strategy: Develop a strategy for engaging with followers, responding to comments, and handling negative feedback or complaints.

Advertising strategy: Discuss the potential benefits of social media advertising, including how to target specific audiences and how to track and measure the effectiveness of ad campaigns.

Measurement and tracking: Discuss how to track and measure social media metrics to assess the effectiveness of the social media strategy, including which metrics to track and how to use the data to make informed decisions.