Complete Branding by Lucas Lima

Complete Branding

Lucas Lima

Contact for pricing

About this service

Summary

I help businesses build strong, strategic brands that attract the right audience. Through a clear positioning, cohesive identity, and actionable strategy, I ensure your brand not only looks great but also aligns with your business goals. My approach goes beyond aesthetics—it's about creating a brand that truly reflects its value and stands out in a meaningful way.

Process

Our process begins with a Brand Diagnosis, analyzing your current positioning, challenges, and market perception to identify areas for improvement. Based on these insights, we develop a Strategy that defines your positioning and value proposition, ensuring clarity and differentiation. With a solid foundation, we craft a Key Verbal & Key Visual identity, creating a unique voice and cohesive design that resonate with your audience. To maintain consistency, we deliver Brand Guidelines & an Action Plan, providing clear instructions and practical steps for implementation. Finally, we offer Consulting & Support, guiding you through the process to ensure your brand remains aligned with your goals and performs effectively in the market.

FAQs

How long does the branding process take?
The timeline varies depending on the project’s scope, but typically, it takes 6 to 12 weeks from diagnosis to final delivery.
What if I already have a logo?
Branding is more than just a logo. If you have an existing logo, we can refine it or build a cohesive strategy and identity around it to ensure consistency and impact.
Do you offer only visual identity design?
Yes, but since visual identity is a direct translation of brand strategy, you’ll need to have a clear strategic direction in place. If you don’t, I can help develop it before working on the design.
Will I receive guidelines on how to use my brand?
Yes, I provide a detailed Brand Guide, outlining how to apply your verbal and visual identity consistently across all platforms.
Do you offer ongoing support after the project is complete?
Yes, I offer consulting and guidance to help with implementation, ensuring your brand is applied effectively and remains aligned with your business goals.
Can you help if I’m rebranding?
Absolutely. Whether you need a complete transformation or strategic refinements, I can help reposition your brand to better align with your goals and audience.

What's included

Brand Diagnosis
A deep analysis of your brand’s current positioning, strengths, and challenges to identify opportunities for growth.
Brand Strategy
A strategic framework that defines your brand’s purpose, values, and long-term vision.
Positioning & Value Proposition
A clear definition of what sets your brand apart and how it delivers unique value to your audience.
Key Verbal
A distinctive brand voice, messaging guidelines, and tone that ensure consistency in communication.
Key Visual
A cohesive visual identity, including logo, color palette, typography, and design elements.
Brand Guidelines
A comprehensive manual detailing how to apply the brand’s visual and verbal identity consistently.
Action Plan
A step-by-step roadmap with practical measures to align brand performance with business goals.
Consulting & Support
Guidance on implementing your new brand identity and positioning effectively.