Complete BrandingLucas Lima
I help businesses build strong, strategic brands that attract the right audience. Through a clear positioning, cohesive identity, and actionable strategy, I ensure your brand not only looks great but also aligns with your business goals. My approach goes beyond aesthetics—it's about creating a brand that truly reflects its value and stands out in a meaningful way.
What's included
Brand Diagnosis
A deep analysis of your brand’s current positioning, strengths, and challenges to identify opportunities for growth.
Brand Strategy
A strategic framework that defines your brand’s purpose, values, and long-term vision.
Positioning & Value Proposition
A clear definition of what sets your brand apart and how it delivers unique value to your audience.
Key Verbal
A distinctive brand voice, messaging guidelines, and tone that ensure consistency in communication.
Key Visual
A cohesive visual identity, including logo, color palette, typography, and design elements.
Brand Guidelines
A comprehensive manual detailing how to apply the brand’s visual and verbal identity consistently.
Action Plan
A step-by-step roadmap with practical measures to align brand performance with business goals.
Consulting & Support
Guidance on implementing your new brand identity and positioning effectively.
FAQs
The timeline varies depending on the project’s scope, but typically, it takes 6 to 12 weeks from diagnosis to final delivery.
Branding is more than just a logo. If you have an existing logo, we can refine it or build a cohesive strategy and identity around it to ensure consistency and impact.
Yes, but since visual identity is a direct translation of brand strategy, you’ll need to have a clear strategic direction in place. If you don’t, I can help develop it before working on the design.
Yes, I provide a detailed Brand Guide, outlining how to apply your verbal and visual identity consistently across all platforms.
Yes, I offer consulting and guidance to help with implementation, ensuring your brand is applied effectively and remains aligned with your business goals.
Absolutely. Whether you need a complete transformation or strategic refinements, I can help reposition your brand to better align with your goals and audience.
Example work
Lucas's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
Lucas Lima São Paulo, Brazil
Complete BrandingLucas Lima
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Graphic Designer
I help businesses build strong, strategic brands that attract the right audience. Through a clear positioning, cohesive identity, and actionable strategy, I ensure your brand not only looks great but also aligns with your business goals. My approach goes beyond aesthetics—it's about creating a brand that truly reflects its value and stands out in a meaningful way.
What's included
Brand Diagnosis
A deep analysis of your brand’s current positioning, strengths, and challenges to identify opportunities for growth.
Brand Strategy
A strategic framework that defines your brand’s purpose, values, and long-term vision.
Positioning & Value Proposition
A clear definition of what sets your brand apart and how it delivers unique value to your audience.
Key Verbal
A distinctive brand voice, messaging guidelines, and tone that ensure consistency in communication.
Key Visual
A cohesive visual identity, including logo, color palette, typography, and design elements.
Brand Guidelines
A comprehensive manual detailing how to apply the brand’s visual and verbal identity consistently.
Action Plan
A step-by-step roadmap with practical measures to align brand performance with business goals.
Consulting & Support
Guidance on implementing your new brand identity and positioning effectively.
FAQs
The timeline varies depending on the project’s scope, but typically, it takes 6 to 12 weeks from diagnosis to final delivery.
Branding is more than just a logo. If you have an existing logo, we can refine it or build a cohesive strategy and identity around it to ensure consistency and impact.
Yes, but since visual identity is a direct translation of brand strategy, you’ll need to have a clear strategic direction in place. If you don’t, I can help develop it before working on the design.
Yes, I provide a detailed Brand Guide, outlining how to apply your verbal and visual identity consistently across all platforms.
Yes, I offer consulting and guidance to help with implementation, ensuring your brand is applied effectively and remains aligned with your business goals.
Absolutely. Whether you need a complete transformation or strategic refinements, I can help reposition your brand to better align with your goals and audience.
Example work
Lucas's other services
Contact for pricing