Brand Clarity Sprint
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About this service
Summary
Process
FAQs
How long does the Brand Clarity Sprint take?
The process typically takes 1 to 2 weeks, depending on the depth of analysis and revisions needed.
Is this suitable for new businesses?
Yes! Whether you're launching a new brand or refining an existing one, this sprint helps establish a strong strategic foundation.
What if I already have a brand strategy?
If you have a strategy but feel uncertain about its effectiveness, we can refine and align it with your goals. If it’s already solid, this sprint may not be necessary.
Do I need to have a logo or visual identity before this?
No, this is a strategy-first process. A strong brand identity starts with clarity in positioning and messaging before moving into design.
What do I receive at the end of the sprint?
You'll get a brand diagnosis, clear positioning and value proposition, key verbal guidelines, and a strategic consulting session to help you implement everything.
What happens after the sprint?
With a clear brand direction in place, you can move on to developing your visual identity, content strategy, or marketing efforts with confidence. If you need further support, I offer additional services to help bring your brand to life.
What's included
Brand Diagnosis
A thorough analysis of your brand’s current positioning, perception, and challenges. This assessment identifies gaps and opportunities to ensure strategic alignment.
Brand Strategy
A clear roadmap defining how your brand should position itself in the market, including core messaging, differentiation points, and long-term direction.
Positioning & Value Proposition
A structured framework that articulates your brand’s unique value and competitive edge, ensuring it resonates with the right audience.
Key Verbal
The foundation of your brand’s communication, including tone of voice, messaging guidelines, and key phrases that reinforce your positioning.
Key Visual
A cohesive visual identity system, covering logo design, typography, color palette, and graphic elements to ensure strong brand recognition.
Brand Guidelines
A detailed guide outlining how to apply your brand’s verbal and visual elements consistently across all platforms and materials
Action Plan
A step-by-step implementation plan with recommended actions to align your brand’s performance with its strategic objectives.
Consulting & Support
Ongoing guidance to help implement your brand strategy and visual identity effectively, ensuring alignment with your goals.
Example projects
Skills and tools
Brand Strategist
Microsoft PowerPoint
Typeform
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