I design emails that get opened, read, and clicked — not just ones that look clean in an inbox. My background is in product growth, so I think in terms of the journey: what someone should feel and do at each step, from welcome to activation to retention to win-back.

How I work: I start from the goal of the email (or the whole sequence), then design around the one action that matters most — so the layout, hierarchy, and copy-friendly structure all pull toward the click instead of competing for attention.

What I deliver:

Single emails or full lifecycle sequences (welcome, onboarding, retention, re-engagement, promotional)

Modern, on-brand designs that render cleanly across clients and on mobile

Responsive, dev-ready files or templates built for your ESP (Klaviyo, Mailchimp, HubSpot, etc.)

Organized components so your team can reuse and ship fast

Best fit for e-commerce, B2B SaaS, and product companies that want email treated as a growth channel, not an afterthought.