I design websites where every page earns its place. Not by cramming in sections, but by figuring out what actually moves the needle for your business.

I design end to end in Figma, from research and content strategy through to the final UI your developers will build from. If you want it built in Framer too, I can handle that.

Competitive & Market Analysis I study what exists in your space: direct competitors, adjacent products, and page structures that convert. You get a clear picture of where the opportunities are and what to avoid.

Content Strategy & Site Architecture Before any layout work, I define what pages you need, how they connect, and what each page needs to say. Navigation structure, content hierarchy, conversion paths, all mapped out so nothing gets designed in a vacuum.

User Research & Audience Definition Interviews, surveys, or desk research depending on what's available. I define who we're designing for, what drives their decisions, and where current sites lose them.

Wireframes & UX Validation Low-fidelity layouts that lock in page structure, content blocks, and interaction patterns. We test and iterate at this stage so we're not redesigning in high-fidelity. What goes above the fold, how the navigation scales, where CTAs land, all decided before moving to visuals.

High-Fidelity UI Design Polished, production-ready pages with responsive behavior across desktop, tablet, and mobile. Typography, color, iconography, spacing, all built on a system. Every state is covered: empty states, loading states, hover and focus states, error states that actually help the user recover. If your site runs across breakpoints, I handle each one so it feels intentional, not squeezed.

Component Library & Design System Reusable components with variants, states, and responsive behavior. Grids, spacing tokens, color tokens, type scales, all structured so your dev team can build consistently from day one. The system grows with your site: new pages plug into existing patterns instead of creating one-off layouts. This is what keeps your site coherent at 30 pages the same way it was at 5.

Interactive Prototypes Clickable Figma prototypes that show real user flow across pages, not just static screens. Useful for stakeholder alignment, usability checks, and dev reference.

Framer Build (Optional) If you want a live, production-ready site without a separate dev team, I can build it in Framer. Responsive, fast, CMS-ready if needed. Same design quality, shipped as a working product.

Developer Handoff Organized Figma files with named layers, auto layout, and consistent component structure so your dev team can inspect any page without guessing. Spacing, sizing, colors, and interaction behavior are all readable directly from the file. If questions come up during build, I'm available to clarify.

Most projects turn into ongoing work: new pages, iteration based on analytics and user feedback, design system expansion as the site scales.