Video Editing and Production

Oluwafemi Olowu

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About this service

Summary

I create polished, engaging videos that tell a story and leave an impact—whether it’s for brands, social media, or storytelling. Beyond just cutting clips together, I focus on seamless pacing, emotion, and visual flow to make every video feel dynamic and professional. What makes me different? I pay attention to the little details—smooth transitions, crisp audio, and the perfect timing—so your content stands out and truly connects with your audience.

Process

My Video Editing Process: From Raw Footage to a Polished Final Cut

Editing a video isn’t just about putting clips together—it’s about crafting a compelling story, maintaining a smooth flow, and ensuring high-quality visuals and sound. Here’s a step-by-step breakdown of how I approach video editing:

1. Understanding the Project (Pre-Editing Phase)

Before touching any footage, I take time to understand the project’s goals:

What’s the purpose of the video? (Marketing, storytelling, corporate, social media, etc.)

Who is the target audience? (This impacts pacing, style, and tone.)

What’s the desired emotion or message? (Should it be energetic, emotional, professional, cinematic?)

Any specific branding requirements? (Logos, colors, fonts, music preferences, etc.)

This helps set a clear direction before I even open my editing software.

2. Organizing & Importing Footage

Once I receive the raw footage, I organize everything into structured folders:

Footage: All video clips, categorized by scene or type.

Audio: Voiceovers, background music, sound effects.

Graphics: Logos, lower-thirds, animations, overlays.

Scripts & Notes: Any reference documents, shot lists, or storyboard.

I then import everything into my editing software (Adobe Premiere Pro, DaVinci Resolve, or Final Cut Pro) and create a structured timeline.

3. Rough Cut (First Assembly)

This is the foundation of the video. I go through all the raw clips and:

Select the best takes based on quality, clarity, and performance.

Arrange them in sequence according to the storyboard or script.

Trim unnecessary parts and create a rough structure of the story.

At this stage, the focus is purely on flow and content, not on effects, transitions, or polish.

4. Refining the Edit (Pacing & Storytelling)

Now that the structure is in place, I fine-tune:

Timing & pacing: Making sure scenes flow smoothly, cutting out dead space, and keeping the energy right.

Transitions: Choosing when to use jump cuts, fades, or seamless transitions.

Visual coherence: Ensuring consistent framing, no awkward cuts, and maintaining a natural rhythm.

This stage turns a collection of clips into a well-structured story.

5. Adding Motion Graphics & Effects (If Needed)

If the video requires animations or motion graphics, I create and integrate them:

Lower-thirds (name tags, captions, information boxes).

Animated text or typography effects for emphasis.

Logo animations or branding elements for professional polish.

Visual effects (VFX) if needed, like screen replacements, tracking, or light leaks.

I use Adobe After Effects for more complex motion design.

6. Color Correction & Grading

This step ensures a consistent and professional look:

Color correction: Adjusting brightness, contrast, and exposure for a balanced image.

Color grading: Giving the video a specific mood (warm, cinematic, cool, etc.).

Matching different shots so they look seamless together.

I use LUTs (Look-Up Tables) or manual grading in DaVinci Resolve or Premiere Pro for this.

7. Sound Design & Audio Editing

Good sound is just as important as visuals. I:

Enhance voice clarity (reducing background noise, adding EQ & compression).

Balance audio levels so dialogue, music, and effects blend smoothly.

Add sound effects (SFX) for realism and engagement.

Sync video with background music to match energy and emotion.

I use Adobe Audition or Premiere Pro’s audio tools for fine-tuning.

8. Final Review & Client Feedback

Once everything is polished, I export a draft version for review.

The client/team watches and notes any necessary tweaks.

We adjust minor details like text placement, timing, or color.

If major revisions are needed, I fine-tune accordingly.

Most projects go through one or two rounds of revisions before final approval.

9. Exporting & Delivering the Final Video

Once approved, I export the final video in multiple formats, depending on where it will be used:

MP4 (H.264) for online platforms (YouTube, Instagram, TikTok, Facebook).

MOV (ProRes) for high-quality needs (broadcast, film production).

Vertical or square versions for mobile and social media.

Separate audio files, subtitles, or thumbnails if needed.

10. Project Archiving & Delivery

After final delivery, I:

Store the project files for a certain period in case future edits are needed.

Provide raw footage or source files if requested by the client.

Offer guidance on how to best use the video for maximum impact.

Final Thoughts

Video editing isn’t just about cutting clips—it’s about creating a seamless, engaging, and professional story. By following this structured process, I ensure that every project is high-quality, impactful, and tailored to the client’s vision.

🚀 Need a professionally edited video? Let’s bring your vision to life! 🎬

FAQs

What type of videos do you edit?
I edit a variety of videos, including: Social media content (YouTube, TikTok, Instagram Reels) Corporate videos (interviews, presentations, training materials) Marketing & promotional videos (ads, product showcases, brand videos) Event highlights (weddings, conferences, sports events) Documentaries & storytelling videos Vlogs & personal projects If you have a specific type of video in mind, let’s discuss it!
What software do you use for editing?
I use industry-standard software, including: Adobe Premiere Pro (main video editing software) DaVinci Resolve (for advanced color grading) After Effects (for motion graphics and visual effects) Adobe Audition (for professional sound editing)
How long does it take to edit a video?
It depends on the complexity of the project: Simple videos (short social media clips, basic cuts): 1-3 days Standard videos (corporate, vlogs, promo videos): 3-7 days Complex videos (documentaries, high-end commercials, heavy motion graphics): 1-3 weeks I always provide an estimated timeline based on your project.
What do I need to provide for you to start editing?
To get started, I need: ✅ Raw footage (organized if possible) ✅ Script or storyboard (if applicable) ✅ Branding elements (logos, fonts, color guidelines) ✅ Music preferences or voiceover files (if required) ✅ Any specific instructions or references If you’re unsure about any of these, I can help guide the process!
How many revisions do I get?
I include 1-3 free revision rounds, depending on the project. Additional revisions beyond that may come with an extra charge. My goal is to get everything right within the initial rounds!
Can you add motion graphics and special effects?
Yes! I can add: Animated text and lower-thirds Logo animations Smooth transitions & effects Visual enhancements (light leaks, overlays, screen replacements, etc.) For heavy motion graphics or VFX work, I use After Effects and can discuss custom solutions.
Can you fix bad audio or poor-quality footage?
I can improve audio by reducing noise, adjusting levels, and enhancing clarity. However, severely distorted or low-quality audio may not be fully fixable. For poor-quality footage, I can apply stabilization, sharpening, and color correction, but there are limits to how much low-resolution footage can be improved.
What file formats do you deliver?
I export in the best format for your needs, including: MP4 (H.264) – Ideal for web and social media. MOV (ProRes) – High-quality format for professionals. GIF or Lottie files – For animated elements. SRT or VTT – Subtitle files if needed. Let me know if you need specific formats!
Can you edit videos for different social media platforms?
Yes! I can optimize your video for YouTube, Instagram (Reels/Stories), TikTok, Facebook, LinkedIn, and more. I can also provide multiple versions with different aspect ratios (16:9, 9:16, 1:1).
Do you provide music and sound effects?
Yes! I use licensed royalty-free music and sound effects to enhance the video. If you have specific tracks you want to use, let me know.
What if I need changes after the project is done?
If you need small tweaks after delivery, I’m happy to help! If major changes are needed after final approval, I may charge a small fee based on the time required.
How do I get started?
It’s simple! Just send me a message with your project details, and we’ll discuss your vision, timeline, and next steps. Let’s create something amazing!

What's included

Final Edited Video
The completed video in the agreed format (MP4, MOV, etc.), ready for publishing. Optimized for the intended platform (YouTube, Instagram, TV, etc.).
Multiple Video Resolutions & Formats
Different versions optimized for social media, web, or broadcast (e.g., 4K, 1080p, square or vertical formats for Instagram/TikTok).
Project Source Files (Optional)
If requested, the original Premiere Pro, DaVinci Resolve, or After Effects project files, including all assets, layers, and sequences.
Raw Footage & Backup Files (If Applicable)
All unedited clips, in case the client wants to reuse or repurpose content in the future.
Separate Audio Files
Exported voiceovers, background music, and sound effects as separate files for flexibility in future edits.
Subtitles & Captions
Burned-in captions (embedded into the video) or Separate subtitle files (SRT, VTT) for platforms like YouTube and Facebook.
Thumbnail & Cover Image (If Needed)
A high-quality custom thumbnail or preview image for video platforms.
Short Social Media Cutdowns (If Requested)
Shortened versions of the main video (e.g., 15s, 30s clips) for Instagram Reels, TikTok, or ads.
Motion Graphics & Assets (If Used)
Any custom animations, lower-thirds, logo animations, or transitions used in the video.
Style Guide & Editing Notes (If Needed)
A document outlining color grading, fonts, transitions, and other editing choices to maintain consistency in future edits.