Most lead magnets are static PDFs nobody reads. A calculator, quiz, or diagnostic tool that gives personalized output gets shared, bookmarked, and remembered.

I design and build interactive lead magnets and lightweight AI-powered tools that qualify prospects, capture contacts, and generate organic traffic for B2B SaaS and service businesses.

What you get

A working interactive tool — quiz, calculator, diagnostic, or AI-powered advisor — tailored to your audience and offer. Fully branded, embeddable on any site, connected to your CRM or email platform.

The engagement loop

Tool visitors get personalized insights. You get qualified leads who self-identify their problem and your positioning as the expert who solved it. Built-in social sharing turns every result into a distribution moment.

The build includes

Discovery session to map your audience's burning question to a tool format

UX wireframe and copy for the tool experience

No-code or lightweight build (Typeform, Tally, custom JS, or AI wrapper depending on complexity)

CRM and email capture integration (HubSpot, Mailchimp, ActiveCampaign)

Branded result pages with personalized messaging per segment

30-day promotion plan: distribution channels, SEO embed strategy, LinkedIn launch sequence

Good for: B2B companies wanting a content asset that qualifies and converts, not just generates clicks.