Logo & Visual identity Package

Starting at

$

8,000

About this service

Summary

Unlock the power of compelling branding with my expertise in logo design and storytelling. As a seasoned professional in the field, I specialize in crafting minimalistic and clean designs that not only visually captivate but also convey your brand's story. With a track record of award-winning creations, I'll craft original and distinctive logos that elevate your business above the competition. This Logo & Visual Identity package includes:
Logo Design: Primary logo, secondary logo/variations, and logo mark.
Brand Identity Elements: Logotype, Color Palette, Fonts
Rebranding or a Logo made from scratch
Micro style guide document including the main important usage examples of your logo design and visual identity.
Mockups to visually represent your new designs in real-world applications (e.g., business cards, social media, stationery).

Process

Discovery Once we agree to work together and a 50% deposit is made, I’ll provide a Brand Questionnaire Form to better understand your brand. This helps guide the research and initial direction for your project. If a creative brief is already shared, the questionnaire may not be needed at this point.
Concept Development During this phase, I brainstorm and create rough sketches to explore as many creative ideas as possible. The strongest concepts are refined into polished designs ready for review.
Presentation You’ll receive a detailed presentation showcasing the designs in real-world contexts, giving you a clear idea of how the logo will work across your brand identity.
Feedback & Delivery After revisions based on your input, the finalized design is prepared. Upon final approval and payment (usually 50%), you’ll receive all the necessary files via a download link.
Worth Noting
Additional concepts can be requested for a fee, though most clients are happy with the initial designs.
A signed agreement and a 50% non-refundable deposit are required to start the project. The remaining 50% is due upon final approval.
My process ensures smooth collaboration and a high-quality design tailored to your brand’s needs.

FAQs

  • How long does a Logo & Visual Identity project take?

    Typically, these packages can take up to 5-7 weeks, depending on the scope. As these creative projects are not easy to give on fixed timelines, I only can give indications, as all projects are different in their difficulties and challenges to tackle. Rush options are available for an additional fee, however not always preferred as they may affect creativity when pushed too hard.

  • What’s included in the Logo & Visual Identity package?

    You’ll receive the final logo in all necessary formats for print and digital use, along with a micro style guide if requested. It also includes a color code list to keep brand consistency along with a final presentation file that includes mockups for brand usage representation.

  • Can I request custom design packages?

    Absolutely! I’m happy to discuss and tailor a package to fit your specific needs.

  • Do you offer refunds?

    The initial 50% payment is non-refundable, as it covers the time spent on research and concept development.

  • What happens if I need revisions?

    Revisions based on feedback are included within the agreed scope. In the Logo & Visual Identity package, I'll offer unlimited revisions. However, they need to stay realistic and reachable. I always stay 100% honest if I think there is no potential to proceed with revisions on a specific concept.

  • Can you work on a tighter deadline?

    Yes, I can accommodate shorter timelines with a rush fee. Let’s discuss your deadline before starting. This option is not always preferred as it may affect creativity when pushed too hard. It's important to keep the outcome quality in mind. Therefore I am always happy to talk about what is optional for both of us.

  • Do you provide all the necessary files?

    Yes, I’ll deliver source files in multiple formats ready for print and digital use.

  • How do I get in touch to start a project?

    We can communicate via the Contra message system or you can email me directly at info@jeroenvaneerden.nl to discuss your project and get started!

  • What is your payment process?

    A 50% deposit is required to begin, and the remaining 50% is due upon final approval before delivery.

  • Do you offer ongoing brand design services?

    Yes, I can help with brand identity systems, style guides, and other branding needs beyond logo design.

What's included

  • 5 Logo Concept Presentations

    I present 5 concept directions and offer a more flexible concept-variation process. Meaning; that I'll be including multiple concepts within each presentation focusing on several similar concept explorations and approach variations.

  • Flexible Concept Revisions

    Revisions are flexible within this premium package. Meaning; unlimited revisions, unless I cannot share the realistic vision within a specific concept to have the potential to work. I always stay 100% honest and do my best to make the best possible design for my clients.

  • Color Palette + Typography Suggestions

    I include a color code palette document along with suggested fonts to use within the brand.

  • Micro Styleguide Document

    Simular to a usual brand style guide, but more compact and focused on the main important elements within a brand system. A 2-page document sharing all details, examples of logo usage, colors, typography, and technical guides to use to keep the brand consistent and cohesive.

  • Mockups

    Real-world applications (e.g., business cards, social media, stationery). This often helps to visually understand how the designs work on real-world applications.

  • High-resolution files for Web and Print usage

    I deliver all required source files so you can start using your new logo in no time. If needed, I can also include several custom file formats other than the usual.

Recommendations

(5.0)

I honestly can't recommend Jeroen enough. He was fantastic to work with - always responsive, positive, and genuinely excited about getting the design just right. What really impressed us was how he took our feedback on board and went above and beyond to deliver something even better than we imagined. The logos are exactly what we wanted and then some - the quality is top-notch and our client loves them too. Couldn't be happier with the result!

Working with Jeroen was seamless. He seemed to understand what we were looking for in our logo, even though we had difficulty verbalizing it. I highly encourage working with him! It was very clear to us that he was top of his field for a reason. We love our new logo, and we are so appreciative of the micro style guide he also provided us. We can't wait to use it during our rebranding. Thanks, Jeroen!


Duration

6 weeks

Skills and tools

Brand Designer
Graphic Designer
Logo Designer
Adobe Illustrator

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