The StoryBrand framework, created by Donald Miller, is a 7-step strategy that simplifies your messaging by applying principles from traditional storytelling to business and marketing. It helps businesses, especially small ones, cut through the noise and speak directly to what their customers need. By making your message clear and concise, StoryBrand ensures you're connecting with your audience in a way that grabs attention and drives action. For more insight on StoryBrand see: The Customer is the Hero.

In Squarespace, best practices for on-page SEO include: ✅ SEO-Friendly Page Titles & Meta Descriptions – Ensuring each page has clear, compelling titles and descriptions that help with search rankings. ✅ Structured Headings (H1, H2, H3) – Organizing content properly so search engines and visitors can easily understand the page’s hierarchy. ✅ Alt Text for Images – Describing images for accessibility and SEO purposes. ✅ Clean URL Structures – Making sure URLs are short, descriptive, and keyword-rich. ✅ Mobile Optimization – Ensuring the site is fully responsive since mobile-friendliness is a ranking factor. ✅ Optimized Site Speed – Using Squarespace’s built-in features to improve loading times. ✅ Internal Linking – Strengthening site structure and guiding visitors toward key pages. ✅ SEO Settings Configuration – Making sure all pages are indexable, setting up automatic redirects if needed, and ensuring a logical site structure.

Yes, in order to keep your website live and fully functional, there are a few additional costs to consider beyond the design package. Here’s what you should keep in mind: 1. Squarespace Hosting, Domain Fees and Subscription Fees Squarespace charges a fee for their websitehosting plan, domain registration and any additional subscription. These costs are separate from our design fees, and you'll be responsible for maintaining your subscriptions to keep your website live. Squarespace offers different pricing plans and more information on Squarespace’s pricing structure can be found on their website. Most clients choose either the Business Plan or the Basic Commerce Plan. If you decide to work with us, you will receive 20% off your first year’s subscription (recommended), or 20% off your first month if paying monthly. 2. Legal Policies If you don’t already have your website’s legal policies in place, you’ll need to add those. A Privacy Policy is required by law, and it’s also recommended to have Terms & Conditions and a Cookie Consent Tool to protect your business. 3. Stock Photos for Purchase If you require professional, high-quality images for your website, you may choose to purchase stock photos. These are photos taken by professional photographers and made available online for a fee. While some clients use their own images, stock photos can add a polished look to your site and help visually communicate your brand. 4. Upgrading or Adding Features on Squarespace If you decide to upgrade your Squarespace plan or add extra features like Member Areas, Email Campaigns, or Video Hosting, there may be additional charges. These features can enhance your site’s functionality and engagement but come at an extra cost. 5. Third-Party Services and Integrations Depending on your business needs, you might want to integrate third-party services that connect to your Squarespace website. Some common options include: Email Marketing Tools (e.g., ConvertKit, FloDesk, MailerLite) for managing campaigns. Fitness Management Software like Mindbody, which can be integrated for gyms, fitness studios, and wellness businesses that need booking, class scheduling, and membership management. SEO Services or Tools if you aim to optimize your site for higher search rankings. Branded Email Addresses via Google Workspace to establish a professional presence. Online Scheduling Tools like Acuity or Calendly for booking appointments. Client Management Systems (CRMs) like Dubsado for service-based businesses. Project Management Tools to help organize your workflow, many of which offer free plans. 6. Ongoing Fees and Post-Launch Support Once your design package is paid in full, we don’t charge any ongoing fees. We do offer 30 days of email support post-launch to help with any initial questions or guidance. Please note, this support does not include design revisions or edits. If you need additional edits or changes after the project deadline, we can handle those on a piece-work basis at my hourly rate. Any additional charges will be clearly communicated to you in advance, so you won’t encounter any unexpected costs. 7. Membership Platforms If you plan to set up a membership service beyond free platforms like Facebook, you may choose to use paid options such as Circle.so or Mighty Networks.

Absolutely! If you’d like to enhance your website with additional features, we can tailor a solution to fit your needs. Here are some optional add-ons that can be included in your project: Squarespace membership or course setup for exclusive content Custom email setup with Google Workspace Squarespace Email Campaign set up for newsletters and campaigns Additional custom pages for expanded site functionality Please keep in mind that adding extra features may extend the project timeline, but we’ll discuss everything in our discovery call to ensure you have a clear quote and timeframe before moving forward.

Once you book, you'll receive access to your own Client Portal, which will serve as the central hub for all project communication. Here, you'll find everything you need—your contract, invoices, page templates, and more. The portal keeps everything organized and ensures you feel fully involved in every stage of the process. To keep the project on schedule, we recommend giving yourself 4 weeks to gather all your content, such as copy, images, and any other media. All content must be fully completed and submitted at least 3 business days before the design start date. This ensures we have everything needed to begin the design process and stay on track. Having all content ready and organized in advance will help us make the most of our time together and ensure a smooth, timely launch.

We offer 30 days of email support post-launch to help with any initial questions or guidance. Please note, this support does not include design revisions or edits. Additionally, Squarespace offers a variety of technical support options from Live Chat, email and a Help Center. If you need additional edits or changes after the project deadline, we can handle those on a piece-work basis at my hourly rate. Any additional charges will be clearly communicated to you in advance, so you won’t encounter any unexpected costs.