Product Marketing & Go-To-Market/Product Launch Strategy
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About this service
Summary
I led a Product Marketing team at Shopify for 2.5 years, and I've mastered the art of product positioning/messaging/narrative, cross-functionally collaborating with teams like social media, product, and content marketers, and more.
I specialize in product launches and excel in ensuring your new product or service gets the attention (and purchases/signups) it deserves...quickly and with high retention rates!
What's included
I will be your in-house Product Marketing & Go-to-market/Product Launch expert
I will create your product positioning & messaging, collaborate with your sales enablement teams, own your go-to-market/launch strategy, and work with influencers and affiliates to get your product/services in front of larger audiences.
Example projects
Skills and tools
Digital Marketer
Marketing Strategist
Product Marketer
Asana
Beehiiv
Figma
Google Analytics
Google Sheets
Industries
Marketing