Copywriting

Winnie Njeri

(0)

Starting at

/hr

About this service

Summary

my service is focused on providing high-quality and persuasive written content that meets my client's specific needs and objectives. Here is a detailed overview of the scope of my copywriting service, including phases and guidelines I'd like clients to know before working with me:

Discovery Phase:

Research Phase:

Copywriting Phase:

Revision and Feedback Phase:

Final Delivery Phase:

Guidelines for clients.

Clear Communication: Effective communication is crucial throughout the project. Clients are encouraged to provide comprehensive information about their business, goals, target audience, and any specific requirements.

Timely Feedback: Prompt feedback from clients ensures a smooth workflow and timely completion of the project. Timely responses to questions, revisions, and feedback help maintain project momentum.

Defined Objectives: Clearly defining project objectives, deliverables, and desired outcomes helps both parties stay aligned and ensures that the copy meets the intended purpose.

Open to Collaboration: A collaborative approach leads to the best results. I encourage clients to share their insights, brand guidelines, and any additional resources that will aid in the creation of impactful copy.

What's included

Creative Brief
At the beginning of the project, I will typically provide a creative brief that outlines the project's objectives, target audience, key messaging, tone of voice, and any other relevant information. This helps ensure both the client and I are on the same page regarding the project's direction.
Copy documents.
The main deliverable in copywriting is the written copy itself. This could include: Website Copy: I will deliver compelling and persuasive text for various web pages, such as the homepage, product/service descriptions, about page, and contact page. Advertising Copy: For ad campaigns, I will provide engaging and attention-grabbing copy for different ad formats, such as print ads, online banners, social media ads, or video scripts. Sales Letters or Email Campaigns: If the project involves direct marketing, I will create persuasive sales letters or email campaigns designed to generate leads or drive conversions. Brochures or Flyers: For print materials, I will deliver well-crafted copies for brochures, flyers, or other marketing collateral.
Headlines and Taglines.
Catchy headlines and memorable taglines play a crucial role in marketing. I will provide a selection of compelling headlines or taglines that align with the client's brand and resonate with the target audience.
Proofreading and Editing.
As part of your services, I will ensure the copy is free of grammatical errors, typos, and inconsistencies. I will deliver the edited and polished copy, ready for implementation.
SEO recommendations.
If the client requires search engine optimization (SEO) for their copy, I will provide keyword research, suggestions for incorporating relevant keywords naturally, and recommendations for optimizing the content for better search engine visibility.
Style Guide and brand Guidlines.
If the project involves maintaining consistency with the client's brand, I will create a style guide or brand guidelines that outline the preferred writing style, voice, tone, and any specific brand-related guidelines to ensure consistency across various copy elements.

Example projects