What's included

• Creative Brief

  At the beginning of the project, I will typically provide a creative brief that outlines the project's objectives, target audience, key messaging, tone of voice, and any other relevant information. This helps ensure both the client and I are on the same page regarding the project's direction.

• Copy documents.

  The main deliverable in copywriting is the written copy itself. This could include: Website Copy: I will deliver compelling and persuasive text for various web pages, such as the homepage, product/service descriptions, about page, and contact page. Advertising Copy: For ad campaigns, I will provide engaging and attention-grabbing copy for different ad formats, such as print ads, online banners, social media ads, or video scripts. Sales Letters or Email Campaigns: If the project involves direct marketing, I will create persuasive sales letters or email campaigns designed to generate leads or drive conversions. Brochures or Flyers: For print materials, I will deliver well-crafted copies for brochures, flyers, or other marketing collateral.

• Headlines and Taglines.

  Catchy headlines and memorable taglines play a crucial role in marketing. I will provide a selection of compelling headlines or taglines that align with the client's brand and resonate with the target audience.

• Proofreading and Editing.

  As part of your services, I will ensure the copy is free of grammatical errors, typos, and inconsistencies. I will deliver the edited and polished copy, ready for implementation.

• SEO recommendations.

  If the client requires search engine optimization (SEO) for their copy, I will provide keyword research, suggestions for incorporating relevant keywords naturally, and recommendations for optimizing the content for better search engine visibility.

• Style Guide and brand Guidlines.

  If the project involves maintaining consistency with the client's brand, I will create a style guide or brand guidelines that outline the preferred writing style, voice, tone, and any specific brand-related guidelines to ensure consistency across various copy elements.