What's included

• Kick Off Call

  We'll start by holding a kick off call. This is a chance for us to dive into your goals and aspirations in more detail, and build an understanding of key success factors, blockers and technical capabilities and resources.

• Discovery & Performance Audit

  Dive deep into your brand's current digital footprint with our Discovery & Performance Audit. We'll assess your existing campaigns, strategies and performance by platform to uncover actionable insights and opportunities for growth. At a more granular level, we'll assess your customer journey step by step to determine where any drop off is occuring and why it's occuring. We will develop a presentation that outlines the customer journey, pinpoints any key issues, and lays down recommendations to fix the issue and optimise your conversion rate. This will be presented to you via video call and shared afterwards.

• Testing Plan

  If required, we'll develop a comprehensive test plan that outlines what needs to be tested, why, how it should be tested, metrics to measure success, and a testing timeline showing you what will be tested when. This is built in an excel document, with a video call held to walk your team through it. If it's a comprehensive testing plan and multiple stakeholders are involved we may also produce a presentation allowing you to disseminate key info more easily.

• Delivery

  Based on the discovery we'll typically embark on one or multiple of the following: • A/B Testing: Experimenting with different page layouts, messaging, and calls to action to find the most effective combinations • User Experience (UX) Analysis: Streamlining navigation and interactions to ensure a seamless, intuitive user experience • Persuasive Design: Implementing design principles that subtly guide users towards taking desired actions • Performance optimisation: Technical solutions to improve page load speed and functionality • Test & Learn: Leveraging analytics to continually refine and optimize the conversion process