Brand Identity ✨ The Essentials

pro

Victoria Schultz

(1)

Starting at

1,500

About this service

Summary

Build a cohesive and memorable brand with the Essentials package. This service provides a comprehensive set of design elements, from logos to color palettes, ensuring your brand is consistently represented with a polished, professional look.

Process

Week 1: Introductions & Initial Concepts

🔹 Day 1-2: Kick-off meeting to discuss brand vision, goals, and preferences. Gather any necessary materials and information.

🔹 Day 3-4: Development of initial concepts for the logo suite, color palette, and type kit.

🔹 Day 5: Present initial concepts to the client for feedback.

Week 2: Refinement & First Round of Edits

🔹 Day 6-7: Revise the logo suite, color palette, and type kit based on client feedback.

🔹 Day 8-9: Develop the brand guidelines and mini illustration kit.

🔹 Day 10: Present refined designs and additional assets (brand guidelines, mini illustration kit) for the first round of edits.

Week 3: Finalization & Additional Edits

🔹 Day 11-12: Apply any second-round feedback and finalize all design elements.

🔹 Day 13: Create the social media asset pack and make any final adjustments.

🔹 Day 14: Present the final package, allowing for one last round of minor edits if needed.

🔹 Day 15: Deliver all files upon approval.

What's included

Logo Suite
A versatile logo suite featuring Primary, Icon, Stacked, and Horizontal Logos. Delivered in SVG, PNG, and AI formats, ensuring consistency and adaptability across all platforms.
Color Palette
A cohesive palette of up to 7 colors, including 2 primary, 3 secondary, and 2 neutrals. Designed to reflect your brand’s personality and ensure visual harmony across all materials.
Type Kit
A set of 3 complementary fonts for headlines, subheadings, and body text. This kit ensures a consistent and professional look across all communications.
Brand Guidelines
Comprehensive guidelines detailing logo usage, color palette, typography, and more. Ensures brand consistency and ADA compliance.
Mini Illustration Kit
A set of 3 custom vector illustrations that align with your brand’s identity. Adds a unique, personal touch to your marketing materials and online presence.
Social Media Assets
A set of 9 customizable post templates optimized for social media platforms. Also including branded profile photos, highlight covers, and banners.

Example projects

Pitt Friends 🐾

Eilisain Tarot 🔮

The Hippie Chickie Co 🐣

Recommendations

(5.0)

Lisette Fee • Eilisain Jewelry

Client • Aug 19, 2024

Recommended

Hiring Victoria to assist me with creating my new business venture was the smartest decision I've ever made in my business. Victoria is savvy, very proactive and thorough. She follows through with every detail and she provides additional recommendations and additions to the work she submits. I'm so grateful to her attention to detail and designs for my businesses. She is a HUGE asset to any comany.

Duration

3 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer