Visual identity design

Maha Khan

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About this service

Summary

For those looking for a complete branding package that includes a strategy questionnaire, branded collateral & social media designs.

This package set you up for success with brand strategy. Perfect for new business owners who need some guidance on how to run the brand after we part ways.

We'll go over a detailed questionnaire together before I send over a recap with actionable steps that help reach the business's goals.

Along with a complete brand guideline PDF, you'll have everything you need to launch your brand with confidence.

Before we begin:

Before we begin, I’d love to learn more about your brand, company, or startup. This understanding is crucial for creating a visual identity that truly reflects who you are. Here’s what to include in your brand description:

Brand Description: Provide a brief overview of your brand. What do you do, and what makes you unique?

Target Audience: Describe your ideal customers. Consider their age, gender, location, interests, and any other relevant demographics.

Brand Goals: What are the main objectives you hope to achieve with your brand? This could be increasing awareness, driving sales, or establishing a loyal community.

Brand Values: What core values define your brand? These might include innovation, sustainability, customer focus, etc.

User Profile (If Any): Share any existing user personas or profiles that provide insights into your typical customers.

Socials and Website (If Any): Include links to your social media profiles and website to help me get a better sense of your current online presence.

What's included

Discovery and strategy recap
Strategy and creative direction questionnaire.
Creative direction and moodboards
Two creative direction concepts, based on the strategy questionnaire.
Logo design suite*
• Primary logo • Secondary logo • Submark • Favicon
Color system*
Two concepts are included. The color system includes your brand colors + the digital and print values + pairings.
Font system*
One concept is included. The fonts can be free or paid, if a paid version is proposed, there will be a similar free alternative font system provided. (Paid fonts are the responsibility of the client)
Brand elements & supporting graphics
These are according to clients preference.
Revisions
This package is open to having 2 modification rounds for the assets that are marked with an *. All of the other deliverables without the * aren't eligible for any modification.