Brand Strategy & Identity Design

Aditya Sahoo

(0)

Starting at

500

About this service

Summary

Description

The objective of this service is to transform your brand from a concept into a distinctive identity by leveraging design thinking, representation, and problem-solving to create a visually unique brand identity.

Project Goals:

Discover the brand's strengths and creatively position them.

Define the four key pillars of Mission, Vision, Purpose, and Values.

Craft a concise tagline that encapsulates these values.

Develop a set of visual brand elements based on the brand's positioning.

Prepare a comprehensive brand guideline document.

Scope:

Small 🍟:

Visual design

Usability guidelines

Medium 🍟:

Brand strategy

Visual design

Usability guidelines

Large 🍟:

Implementable assets

Brand strategy

Visual design

Usability guidelines

What's included

Brand Interpretation
Thorough exploration and interpretation of the brand's identity and objectives. This involves in-depth client meetings and a tailored branding questionnaire to gain a comprehensive understanding of the brand from the client's perspective.
Brand Strategy
Development of a strategic framework that encapsulates the essence of the brand. This includes key elements and personas that define the brand's identity and serve as a foundation for maintaining focus and establishing a desired reputation.
Visual Design Guidelines
Creation of clear guidelines that outline the core visual assets and strategic direction of the brand. These guidelines provide a valuable resource for developing visually and verbally cohesive communications that are recognizable and impactful.
Implementable Assets
Creation of practical assets for the brand, ranging from packaging designs to comprehensive social media guidelines, ensuring that the brand's visual identity is effectively applied across various touchpoints.

Example projects