If you've got a business, new or established, and the visuals haven't caught up to what it actually is yet, that's exactly what this service solves. A name and an idea aren't the same as a mark people recognise and colours that carry meaning, and that gap is usually where momentum stalls.

After a discovery conversation about your business, what you do, and what sets you apart from the businesses sitting next to you, I design a full visual identity: a logo built from a real concept rather than a generic shape, a colour and type system, and its application across the things your brand will actually live on, stationery, signage, apparel, whatever's relevant to you.

This service comes with: Mood board, logo system (primary, landscape, and icon-only lockups), colour palette, typography, brand applications, and a full guidelines document.

A few things help this go well from day one. Have your business idea reasonably defined, even if it's still evolving, I can help refine it but I can't invent it from nothing. Know roughly what makes you different from your competitors, or be ready to figure that out together on the discovery call. And be ready to give feedback at each stage, the guidelines document at the end reflects decisions we make together, not just mine.

Mood Board After our discovery call, I'll put together a mood board translating what you've told me into a visual direction, so we agree on the feel before any logo work begins.

Logo System Once the mood board direction is approved, I'll design your primary logo along with landscape and icon-only lockups, so it works everywhere from a business card to a favicon. Delivered as .png, .jpg, and .svg files. Two rounds of revisions included, additional rounds billed separately.

Colour Palette A colour system built from your industry and what your brand needs to communicate, delivered with hex, RGB, and usage ratios so it stays consistent wherever it's applied.

Typography A type pairing for headings, subheadings, and body text, chosen to match the tone the logo and colour system set.

Brand Applications Real mockups showing your brand in context, stationery, apparel, packaging, or signage depending on what's relevant to your business, so you can see it as something tangible rather than just a file.

Brand Guidelines A full guidelines document covering logo usage and spacing, colour codes and pairing rules, typography and when to use each weight, and application examples, so anyone who touches your brand afterward, an agency, a new hire, a print shop, has a single reference to work from.