Do you need your web product to address something people care about deeply, their health, their body, their home, but the interface hasn't caught up to the trust that requires? That's where I work best.

I'm a senior product designer with 14 years of experience across healthtech, femtech, fitness and wellbeing, and connected IoT devices, categories where the stakes are higher than a typical consumer product, and where clarity, trust, and emotional tone matter as much as usability.

You hand off your research, your existing brand direction, and where you're currently stuck. After an initial discovery call, I'll design a low-fidelity concept so we agree on structure and flow before visuals get involved. Once that's approved, I build it out into a high-fidelity, clickable web prototype in Figma with your brand applied, ready for user testing or handoff to your developers.

Please note this service is focused on interface design, informed by research you provide. If you need the research and strategy work too, I offer that as a separate engagement, happy to scope it together.

Low-Fidelity Concept in Figma After our discovery call, I'll create a low-fidelity concept showing structure and flow, not colours or imagery yet. One round of feedback is included before we move to high fidelity.

High-Fidelity Clickable Prototype in Figma Once the concept is approved, I'll build a high-fidelity, interactive web prototype with your brand colours, type, and imagery applied. Three rounds of revisions included, additional revisions billed separately. Ready for user testing or developer handoff.

Accompanying Light Design System in Figma Alongside the prototype, I'll document a light design system: your core colour palette, type scale, spacing, and the key components used across the screens (buttons, inputs, forms, navigation). It's organised in Figma so your team can build new pages consistently after the project wraps, without reverse-engineering the file. This is a lightweight, ship-ready foundation, not a full enterprise design system, if you need that level of depth later, it's a natural next engagement rather than part of this one.