Logo Design

Danny Babish

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About this service

Summary

Logo Design Process
Client Discovery- The first step is talking with the client to determine what they're looking for in a new logo, their existing branding what works what doesn't or if they are brand new what their ideal brand is.
Solo Discovery and Ideation- In this step I do further research into competitors' branding and current look to avoid overlap and see an opportunity to differentiate, and then work on ideating logo directions
Logo first-round presentation- After I find some ideas I think will work I mockup some mid fidelity logos in black and white and present them to the client to hone a direction.
Logo final round presentation- Once we have determined the final direction for the logo including style from previous presentation and colors for branding if not already determined, I make one finaI pass at the logos and a deck including mock ups, at this point I allow for 3 rounds of revisions, any more revisions after that can be done but will incur a fee.
Logo approval and handoff- After final presnetation and any revisions I prepare and handoff a comprehensive logo file including Full color, Inverse, Black and White versions for both digital (RGB) and print (CMYK) versions. File Types include SVG, PDF, EPS, and if requested Adobe Illustrator files. I also include JPG and PNG image files in RGB format in Large Medium and Small sizes. This folder is sent as a fully organized zip file but i always keep an asset copy in case clients lose a file at anytime.

What's included

  • Logo Design

    I work with clients to determine what they want out of a logo and conduct a discovery where I research competitor logos and take all that into consideration I present 3 to 4 options or early logos and clients choose the direction they wish to take. Further options can be made on request but will come with an additional fee. Once an option or direction is chosen I make high fidelity designs incorporating color. Once full designs are approved the client receives the following deliverables, in a logo package folder: - Logos exported in Full-Color, Inverse, Black, and White formats - Files are exported for both RGB and CMYK color formats for digital and print purposes (Pantone formatting can be requested) - All necessary file formats are exported including EPS, PDF, SVG, and image formats (JPEG & PNG) exported in multiple sizes. Adobe Illustrator files can also be included upon request.

Example projects

Daly Social Logo Design

Peak Pathology Logo Design

Mountain Air Ranch Logo Design

Skills and tools

Logo Designer
Adobe Illustrator

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