Braze Consultant | Canvas Architecture & Lifecycle Automation by Paige LawsonBraze Consultant | Canvas Architecture & Lifecycle Automation by Paige Lawson
Braze Consultant | Canvas Architecture & Lifecycle AutomationPaige Lawson
Cover image for Braze Consultant | Canvas Architecture & Lifecycle Automation
I specialize in Braze Canvas architecture and event-driven messaging systems.
I've designed and optimize onboarding, recapture, payment/lapse prevention, lead recapture, and customer re-engagement journeys using:
• Decision splits, Experiment paths, and Audience Action paths • Custom attributes • Subscription-aware pathing • API-triggered campaigns • Canvas logic
AI is used as a collaborative decision layer to strengthen segmentation, experimentation, and performance optimization without compromising compliance or execution quality. Deliverables
• Braze lifecycle audit • Canvas workflow design or rebuild • Event-based entry & exit logic • Email & SMS channel mapping • QA validation & governance framework • Performance optimization plan
FAQs
Yes. I build, optimize, and QA canvases directly in-platform.
Yes. I regularly align with product and engineering teams on event logic and API triggers.
Example work
At Wysh (fintech/insurtech), I led
At Wysh (fintech/insurtech), I led
Paige's other services
Cover image for AI Training for Marketing Teams
AI Training for Marketing Teams$3,500
Starting at$5,000
Duration8 weeks
Tags
Braze
Braze Canvas
Braze Consultant
CRM Automation Specialist
Customer Retention
Event-Driven Marketing
Lifecycle Automation
Marketing Automation
Multi Channel Marketing Strategy
Service provided by
Paige Lawson Cary, USA
Braze Consultant | Canvas Architecture & Lifecycle AutomationPaige Lawson
Starting at$5,000
Duration8 weeks
Tags
Braze
Braze Canvas
Braze Consultant
CRM Automation Specialist
Customer Retention
Event-Driven Marketing
Lifecycle Automation
Marketing Automation
Multi Channel Marketing Strategy
Cover image for Braze Consultant | Canvas Architecture & Lifecycle Automation
I specialize in Braze Canvas architecture and event-driven messaging systems.
I've designed and optimize onboarding, recapture, payment/lapse prevention, lead recapture, and customer re-engagement journeys using:
• Decision splits, Experiment paths, and Audience Action paths • Custom attributes • Subscription-aware pathing • API-triggered campaigns • Canvas logic
AI is used as a collaborative decision layer to strengthen segmentation, experimentation, and performance optimization without compromising compliance or execution quality. Deliverables
• Braze lifecycle audit • Canvas workflow design or rebuild • Event-based entry & exit logic • Email & SMS channel mapping • QA validation & governance framework • Performance optimization plan
FAQs
Yes. I build, optimize, and QA canvases directly in-platform.
Yes. I regularly align with product and engineering teams on event logic and API triggers.
Example work
At Wysh (fintech/insurtech), I led
At Wysh (fintech/insurtech), I led
Paige's other services
Cover image for AI Training for Marketing Teams
AI Training for Marketing Teams$3,500
$5,000