Create minimal logo and complete corporate brand identity

Youssef Oujakane

(0)

Starting at

$

850

About this service

Summary

I’m passionate about using branding to help your business shine in a competitive market. By collaborating closely with you, I’ll craft a visual identity that truly reflects your business's core values and connects with your audience. With a blend of professionalism and a friendly touch, I aim to make the process seamless and enjoyable, delivering a brand identity you’ll love and be proud to showcase.
💡 This service is ideal if you:
Just started your business
Want a rebranding your existing business
Plan to expand and need a scalable brand identity
Aim for a memorable and enduring brand
Seek a responsive partner with attention to detail

Process

Discovery: I start by getting to know your business or start-up, its values, target audience, and unique selling propositions. This helps me understand your vision and goals for the brand identity.
Research: I conduct thorough research to gain insights into your industry, competitors, and market trends. This knowledge forms the foundation of my creative direction.
Mood Board Presentation: Based on the research findings, I create a mood board that visually represents the overall look and feel of your brand. This serves as a starting point for the design process and helps us align our vision.
Feedback: I present the mood board to you. This is an opportunity for you to provide feedback and share your thoughts on the direction. 
Concept Development: Based on your feedback, I develop initial design concepts for your brand. I explore various visual elements, styles, and themes that align with your brand identity.
Design Refinement: After hearing your thoughts and insights, I refine the chosen direction, incorporating your suggestions and preferences.
Finalization: Once you are satisfied with the refined design, I finalize the brand identity elements and prepare them for delivery.

What's included

  • Logo Design

    Primary Logo: The main version of the logo. Logo Mark/Icon: A simplified version of the logo for use in small sizes or as a standalone element. File Formats: Vector files (.AI, .EPS, .SVG) and raster files (.PNG, .JPG) in various resolutions.

  • Brand Style Guide

    Logo Usage Guidelines: Instructions on how to use the logo, including minimum sizes, clear space, and incorrect uses. Color Palette: Primary and secondary colors with HEX, RGB, and CMYK values. Typography: Recommended fonts for headings, body text, and any additional typefaces with usage guidelines. Imagery Style: Guidelines on the type of images to use (e.g., photography style, illustrations). Graphic Elements: Any patterns, textures, or icons that are part of the brand identity.

  • Business Stationery

    Business Cards: Design files for printing business cards. Letterhead: Design files for the company’s official documents. Envelopes: Design files for branded envelopes.

  • Digital Assets

    Social Media Graphics: Profile pictures, cover images, and post templates for platforms like Facebook, Instagram, LinkedIn, etc. Email Signature: Branded email signature design. Favicon: A small icon used in web browsers, typically based on the logo.

  • Marketing Collateral

    Brochures/Flyers: Design templates for printed promotional materials. Presentation Templates: Branded PowerPoint or Keynote templates. Packaging Design: If applicable, design files for product packaging.

  • Website Elements

    Website Design Mockups: High-fidelity designs of key website pages. UI Elements: Buttons, icons, and other design elements for the website. Style Tile or UI Kit: A collection of visual components and patterns for consistent web design

  • Additional Custom Deliverables

    Any specific items requested by the client, such as merchandise design, vehicle wraps, signage, etc.

  • Source Files

    All original design files in their native formats (.AI, .PSD, etc.) for future editing or resizing.

  • Final Presentation

    A final presentation of the brand identity, summarizing the brand story, design rationale, and how all elements come together cohesively.

Duration

3 weeks

Skills and tools

Brand Designer
Graphic Designer
Brand Strategist
Adobe Illustrator
Adobe Photoshop

Industries

Personal Branding
Graphic Design
Brand Marketing

Work with me

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