What's included

• Logo Design

  The primary logo is provided in various formats, including EPS, SVG, PNG, and JPG, ensuring flexibility for different uses. Variations of the logo, such as horizontal, vertical, and icon-only versions, are also included, along with black and white versions for versatile application. A favicon is also created for web use.

• Color Palette

  A well-defined set of primary and secondary colors is developed, with CMYK, RGB, and HEX codes for each color to ensure consistent color reproduction across all mediums.

• Typography

  The selection includes primary and secondary typefaces, accompanied by usage guidelines for typography, covering headings and body text to maintain a consistent look and feel.

• Brand Guidelines

  A comprehensive document is created to outline the brand's visual identity, including usage rules for logos, colors, and typography. This guide also provides do's and don'ts to help maintain brand consistency.

• Business Stationery

  This includes business card design, letterhead design, envelope design, and an email signature template, ensuring that all business communications reflect the brand identity.

• Marketing Materials

  Clients receive brochure or flyer templates, presentation templates (such as PowerPoint or Keynote), and social media graphics or templates, including profile pictures, banners, and post templates.

• Packaging Design (if applicable)

  Product packaging templates and labels or tags are designed to reflect the brand identity in physical products.

• Website Design (if applicable):

  Wireframes and mockups for key pages are provided, along with a style guide for web elements to ensure a seamless online presence

• Additional Assets

  This may include an icon set, patterns or textures, and illustrations or graphics that support the brand identity.

• Brand Story and Messaging

  The brand story or narrative is developed, along with key messaging and tone of voice, to ensure consistent communication across all platforms.

• Final Files and Formats

  All design files are delivered in editable formats such as Adobe Illustrator and Photoshop, along with high-resolution and web-ready formats. An organized folder structure is provided for easy navigation.

• Support and Revisions

  The project includes a set number of revisions and follow-up support or consultations to assist with the implementation of the brand identity.