What's included

• Strategy - 2,3 weeks

  First step is to understand your brand from the inside. On this stage, we will define the strategic foundation for your brand. What's your brands' mission and purpose? Who is your main client persona? We will define your value proposition? What is your brand's tone of voice? Which touchpoints does your brand need? *Final deliverable: Brand Strategy Document*

• Visual Identity - 3,4 weeks

  We understand your brands vision, now let's make it a reality!. On this stage we will work on your visual identity and how does your brand applies to each one of the touchpoints needed to succeed. This stage includes: * Logo Design system * Color Palette * Typography system * Photo Art Direction * Brand Elements (Patterns, iconography, etc.) * 3 Brand Applications (Business cards, social templates, etc.)

• Brand book

  Each package includes a simple guideline document detailing the correct use of your brand and each of the designed elements.