Brand Strategy + Identity CreationCharlie Webster
You may have a business, but do you have a brand? We design identities that speak before you do. Strategy-first, solution-focused directions that position you as your target audience's inevitable choice. Full discovery process delving into your vision, values, and voice - creating a visual ecosystem. It's about more than looks here, but they definitely do not disappoint.
What's included
Brand Strategy + Positioning
The process begins with an in-depth brand strategy. We’ll conduct market research, develop target audience personas, analyse competitors, and define your positioning. We’ll establish your brand mission, values, voice, tone, and messaging to create a strong foundation.
Creative Direction
Building on the strategy, we’ll establish the overarching creative direction for your brand. This phase outlines the visual and conceptual approach, ensuring consistency across all touchpoints and guiding the design process. Ensuring the brand direction aligns with your creative vision.
Logo Design & Variations
We’ll design your primary logo along with alternate versions for flexible use across digital and print platforms. Each variation will maintain brand consistency while offering adaptability for different contexts. (Vector handover is included.)
Visual Identity System
Your brand’s visual toolkit will include typography hierarchy, colour palette, and supporting design elements. These assets work together to create a cohesive and recognisable identity.
Example work
Charlie's other services
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
Service provided by
Charlie Webster Oxford, UK
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- Followers
Brand Strategy + Identity CreationCharlie Webster
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Design
Brand Strategist
Digital Marketer
You may have a business, but do you have a brand? We design identities that speak before you do. Strategy-first, solution-focused directions that position you as your target audience's inevitable choice. Full discovery process delving into your vision, values, and voice - creating a visual ecosystem. It's about more than looks here, but they definitely do not disappoint.
What's included
Brand Strategy + Positioning
The process begins with an in-depth brand strategy. We’ll conduct market research, develop target audience personas, analyse competitors, and define your positioning. We’ll establish your brand mission, values, voice, tone, and messaging to create a strong foundation.
Creative Direction
Building on the strategy, we’ll establish the overarching creative direction for your brand. This phase outlines the visual and conceptual approach, ensuring consistency across all touchpoints and guiding the design process. Ensuring the brand direction aligns with your creative vision.
Logo Design & Variations
We’ll design your primary logo along with alternate versions for flexible use across digital and print platforms. Each variation will maintain brand consistency while offering adaptability for different contexts. (Vector handover is included.)
Visual Identity System
Your brand’s visual toolkit will include typography hierarchy, colour palette, and supporting design elements. These assets work together to create a cohesive and recognisable identity.
Example work
Charlie's other services
Contact for pricing