What's included

• Brand Strategy + Positioning

  The process begins with an in-depth brand strategy. We’ll conduct market research, develop target audience personas, analyse competitors, and define your positioning. We’ll establish your brand mission, values, voice, tone, and messaging to create a strong foundation.

• Creative Direction

  Building on the strategy, we’ll establish the overarching creative direction for your brand. This phase outlines the visual and conceptual approach, ensuring consistency across all touchpoints and guiding the design process. Ensuring the brand direction aligns with your creative vision.

• Logo Design & Variations

  We’ll design your primary logo along with alternate versions for flexible use across digital and print platforms. Each variation will maintain brand consistency while offering adaptability for different contexts. (Vector handover is included.)

• Visual Identity System

  Your brand’s visual toolkit will include typography hierarchy, colour palette, and supporting design elements. These assets work together to create a cohesive and recognisable identity.