A full marketing site designed and SEO'd as one job, not two. Research, design, build, on-page SEO, CMS, and launch
Most marketing sites get built twice. Once by the designer. Again, by the SEO person six months later when nobody's ranking.
I run both at the same time. Research feeds the information architecture. Architecture shapes the design. Design is built around the pages that actually need to rank. By the time it ships, the site isn't waiting to be optimized, it already is.
One person. One brief. One site that doesn't need retrofitting.
What's included:
Audience + competitor research
Information architecture (sitemap + page intent map)
A full marketing site designed and SEO'd as one job, not two. Research, design, build, on-page SEO, CMS, and launch
Most marketing sites get built twice. Once by the designer. Again, by the SEO person six months later when nobody's ranking.
I run both at the same time. Research feeds the information architecture. Architecture shapes the design. Design is built around the pages that actually need to rank. By the time it ships, the site isn't waiting to be optimized, it already is.
One person. One brief. One site that doesn't need retrofitting.
What's included:
Audience + competitor research
Information architecture (sitemap + page intent map)