Brand Strategy - Positioning, Messaging & DifferentiationKrista Smith
Your brand feels scattered and your messaging doesn't land. I build strategic brand foundations that give you positioning clarity, messaging frameworks, and differentiation strategy. This clarity makes every marketing decision easier, from website copy to campaign messaging to how you talk about your business.
What's included
Brand Positioning & Differentiation Strategy
Clear positioning statement defining who you serve, what you offer, and how you're different from competitors. Includes competitive landscape analysis, market positioning, and your unique value proposition that sets you apart.
Brand Messaging Framework
Complete messaging architecture with brand pillars, mission, vision, values, and key messages. Includes your reason to believe, brand voice definition, and tagline options that communicate your positioning consistently across all channels.
Target Audience Definition & Insights
Detailed target audience profiles including demographics, psychographics, behaviors, pain points, and motivations. Shows who you're speaking to and what matters to them so your messaging resonates.
Brand Strategy Document & Implementation Guide
Comprehensive strategy document pulling everything together with go-to-market positioning recommendations, brand architecture (if applicable), and practical next steps for implementing your new brand strategy across marketing channels.
FAQs
Visual identity tells people what you look like. Brand strategy tells them who you are and why it matters. For this project, I will not deliver any logo design, color palettes, or visual identity work. I focus on positioning, messaging, and differentiation strategy. This is the strategic foundation that informs everything else. Without this clarity, even the best design falls flat because there's no substance behind it.
This works either way. If you already have a visual identity, we build brand positioning and messaging that aligns with your design. If you don't have visual identity yet, the brand strategy we develop will inform your design direction when you're ready to work with a designer.
You'll participate in the discovery session and provide feedback during two revision rounds. Otherwise, I handle the research and strategy development.
The deliverable includes an implementation guide with practical next steps. If you need hands-on help implementing the strategy across your marketing channels, this is something I can assist with.
Krista's other services
Starting at$3,500
Duration4 weeks
Tags
Adobe Creative Suite
Brand Audit (Writing)
Brand Strategist
Marketing Strategist
Service provided by
Krista Smith proNew York, USA
- $1k+
- Earned
- 2
- Paid projects
- 5.00
- Rating
- 10
- Followers
Brand Strategy - Positioning, Messaging & DifferentiationKrista Smith
Starting at$3,500
Duration4 weeks
Tags
Adobe Creative Suite
Brand Audit (Writing)
Brand Strategist
Marketing Strategist
Your brand feels scattered and your messaging doesn't land. I build strategic brand foundations that give you positioning clarity, messaging frameworks, and differentiation strategy. This clarity makes every marketing decision easier, from website copy to campaign messaging to how you talk about your business.
What's included
Brand Positioning & Differentiation Strategy
Clear positioning statement defining who you serve, what you offer, and how you're different from competitors. Includes competitive landscape analysis, market positioning, and your unique value proposition that sets you apart.
Brand Messaging Framework
Complete messaging architecture with brand pillars, mission, vision, values, and key messages. Includes your reason to believe, brand voice definition, and tagline options that communicate your positioning consistently across all channels.
Target Audience Definition & Insights
Detailed target audience profiles including demographics, psychographics, behaviors, pain points, and motivations. Shows who you're speaking to and what matters to them so your messaging resonates.
Brand Strategy Document & Implementation Guide
Comprehensive strategy document pulling everything together with go-to-market positioning recommendations, brand architecture (if applicable), and practical next steps for implementing your new brand strategy across marketing channels.
FAQs
Visual identity tells people what you look like. Brand strategy tells them who you are and why it matters. For this project, I will not deliver any logo design, color palettes, or visual identity work. I focus on positioning, messaging, and differentiation strategy. This is the strategic foundation that informs everything else. Without this clarity, even the best design falls flat because there's no substance behind it.
This works either way. If you already have a visual identity, we build brand positioning and messaging that aligns with your design. If you don't have visual identity yet, the brand strategy we develop will inform your design direction when you're ready to work with a designer.
You'll participate in the discovery session and provide feedback during two revision rounds. Otherwise, I handle the research and strategy development.
The deliverable includes an implementation guide with practical next steps. If you need hands-on help implementing the strategy across your marketing channels, this is something I can assist with.
Krista's other services
$3,500