Summary

FAQs

• How is this different from a branding or design project?

  Visual identity tells people what you look like. Brand strategy tells them who you are and why it matters. For this project, I will not deliver any logo design, color palettes, or visual identity work. I focus on positioning, messaging, and differentiation strategy. This is the strategic foundation that informs everything else. Without this clarity, even the best design falls flat because there's no substance behind it.

• What if I already have a visual identity?

  This works either way. If you already have a visual identity, we build brand positioning and messaging that aligns with your design. If you don't have visual identity yet, the brand strategy we develop will inform your design direction when you're ready to work with a designer.

• How involved do I need to be?

  You'll participate in the discovery session and provide feedback during two revision rounds. Otherwise, I handle the research and strategy development.

• Do you help with implementation after delivery?

  The deliverable includes an implementation guide with practical next steps. If you need hands-on help implementing the strategy across your marketing channels, this is something I can assist with.