Most brands don't lose value in one bad decision. They lose it slowly, through every slide, post and web page made without a shared set of rules. This engagement builds the brand, the system that protects it and the website that puts it in front of your buyers, so you launch with one coherent story.

Founders and marketing leaders whose business has outgrown the brand and website it launched with.

Scaling teams where the website, deck and social feed have started to look like different companies.

Businesses facing a moment that matters, such as a launch, a raise, a new market or a new buyer, who need the brand and site ready at the same time.

Not the right fit if you only need a new identity (see Brand Identity) or only a new website on an existing brand (see Framer Website or Webflow Website).

Orama is Greek for vision. Each phase makes the brand clearer and easier to use than it was in the phase before, until it's live on the website.

O — Observe · Weeks 1 We audit your current brand, website, buyers and competitors. You get a clear read on what's working, what's costing you credibility and where the gap is.

R — Root · Weeks 2 Positioning, audience, narrative and messaging hierarchy. This is the strategic foundation for every design decision, and for how the website is structured and written.

A — Articulate · Weeks 3-5 The visual identity: logo or wordmark, typography, colour system, graphic language and motion principles, each tied back to the positioning.

M — Map · Weeks 6-7 Two things are mapped here. The first is the brand book: usage rules, voice and tone, do's and don'ts, and real examples. The second is the website: sitemap, page structure and content plan, built on the messaging from Root.

A — Apply & Launch · Weeks 8–12 The website is designed and built in Framer or Webflow, the identity is applied to your key launch assets, and everything goes live together before we hand it to your team.

Brand and website audit, plus competitive analysis

Positioning statement, audience definition and brand narrative

Messaging hierarchy and voice guidelines

Primary logo, secondary marks and lockups

Typography system with hierarchy rules

Colour palette with accessibility-checked usage rules

Graphic elements, imagery direction and motion principles

Comprehensive brand guidelines (PDF + Figma)

Editable templates: pitch deck, one-pager and social set

Organised asset library for designers, developers and marketers

Up to 10 custom-designed pages, built in Framer, Webflow or Shopify.

CMS set up for your blog, case studies or resources

Responsive build with motion and interaction

SEO foundation: meta, structured data, sitemap and redirects

Analytics, forms and CRM connected

Live walkthrough of the brand system

Website editing training for your team

30 days of post-launch support

Strategy, design and build under one roof. The person who defines your positioning also directs the identity and the website, so nothing gets lost between agencies.

Senior-led, start to finish. I lead strategy and creative direction and review every final deliverable. Specialist support covers production and development where needed.

Built to be owned. You aren't left dependent on us. The brand system and website are designed for your team to run confidently from day one.

From $5,900, a fixed scope agreed in a written proposal. Payment: 50% to begin, 50% on completion.