Event Branding

Leia Ahmed

Starting at

800

About this service

Summary

Crafting your event's brand design captures its unique essence. Through cohesive colour palettes, typography, and visual elements, it communicates core values and aspirations. Investing in event brand design establishes a professional and memorable presence, fostering meaningful connections with your audience and setting you apart in a competitive environment. Strengthen your event's identity with strategic brand design tailored to your objectives.

Process

What makes you different?

To start, I will need to properly understand your company/businesses's event philosophy. This goes from what the event is for, why the event is running, how will it run, and when it's held. Clients need to fully understand their whys & hows to be able to highlight what makes the event different from similar events. In event brand design, it's all about the event.

How can we highlight that?

Once we've listed out the what, why, how & when; we're ready to start brainstorming, pulling things apart & puzzling pieces back together. This should give us an idea to how your event could, & would look & feel like.

Are we moving towards the right direction?

I love giving my clients options. Letting them know there are different ways to tackle their idea. In my first round of drafts, I tend to give my clients 3 concepts, where they can choose up to 2 ideas they fancy & would like to see them merged. However, if none of the concepts are to my client's liking, I will re-do the overall first draft for free.

I'm liking this. Yes. Keep going.

As we move towards the chosen direction(s), the drafts should look like this (roughly).

Draft 1 - 3 Concepts / Directions your brand could go into. Draft 2 - The chosen concept, in black and white. (because what works in black and white will work in colour). Mainly focuses on typeface & visual language. Draft 3 - The chosen concept with typefaces & visual language, in colour. Client will be given 3 colour palette options to choose from for final review. Final Review - At this stage the client should be satisfied with how everything is looking. Any other changes will come at an additional cost of $30/hr.

What's included

Event Brand Style Guide + Brand Book
*copied from branding design (similar deliverables) Every project proposal will include 3 concepts & 3 rounds of drafts recorded in a report document. You will receive your company/business's Brand Book + Brand Style Guide that showcases your brand in terms of collateral – stationery, socials, website & more. It will also act as a reference guide for future design projects with other corners of the design industry (packaging design, interior design, social graphics & more).
File 1 : Logo in multiple colours & variations
Event Branding logos aren't as complex as company/business logos, it's much simpler (especially for one time use). *copied from branding design (similar deliverables) As far as branding goes, your logo is the symbol that ties everything back together. It is the symbol of your company/business; in which you will receive in various formats, colours & sizes - each for a different purpose.
File 2: Hex Codes - Colour Palette
*copied from branding design (similar deliverables) Similar to typefaces - you will have access to your brand's hex codes for a consistent colour palette.
File 3 : Typeface
*copied from branding design (similar deliverables) Every brand should have a specific typeface that speaks for the overall brand. To prevent your brand from straying away from brand consistency, you will be provided with a downloadable file of the agreed typeface.
File 4 : Collateral
Your event brand collateral should include 1. Event Poster (A3 for print / Poster size for Socials) 2. Event Socials Banner (Facebook / Humanitix / Eventbrite / Google Forms) 3. Event Profile Picture (Socials) 4. Event Stationery (Lanyards / Banners / Other)

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Event Planner

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma

Industries

Design

Fashion & Apparel

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