Branding Design / Rebranding Design

Leia Ahmed

Starting at

600

About this service

Summary

Brand design goes beyond logos, encapsulating your company's unique identity. Like personalities, it communicates core values and aspirations through consistent colour palettes, typefaces, and visual languages. By investing in brand design, you establish a memorable presence that resonates with your audience, fostering meaningful connections and standing out in a competitive landscape. Strengthen your brand identity through strategic brand design.

Process

What makes you different?

To start, I will need to properly understand your company/businesses's brand philosophy. This goes from what you do, why you do it, how you do it, and when did you start to do it. Clients need to fully understand their whys & hows to be able to highlight what makes them different from competing brands. In brand design, it's all about the client.

How can we highlight that?

Once we've listed out the what, why, how & when; we're ready to start brainstorming, pulling things apart & puzzling pieces back together. This should give us an idea to how your brand could, & would look like.

Are we moving towards the right direction?

I love giving my clients options. Letting them know there are different ways to tackle their idea. In my first round of drafts, I tend to give my clients 3 concepts, where they can choose up to 2 ideas they fancy & would like to see them merged. However, if none of the concepts are to my client's liking, I will re-do the overall first draft for free.

I'm liking this. Yes. Keep going.

As we move towards the chosen direction(s), the drafts should look like this (roughly).

Draft 1 - 3 Concepts / Directions your brand could go into. Draft 2 - The chosen concept, in black and white. (because what works in black and white will work in colour). Mainly focuses on typeface & visual language. Draft 3 - The chosen concept with typefaces & visual language, in colour. Client will be given 3 colour palette options to choose from for final review. Final Review - At this stage the client should be satisfied with how everything is looking. Any other changes will come at an additional cost of $30/hr.

What's included

Brand Book + Brand Style Guide
Every project proposal will include 3 concepts & 3 rounds of drafts recorded in a report document. You will receive your company/business's Brand Book + Brand Style Guide that showcases your brand in terms of collateral – stationery, socials, website & more. It will also act as a reference guide for future design projects with other corners of the design industry (packaging design, interior design, social graphics & more).
File 1 : Logo in multiple colours & variations
As far as branding goes, your logo is the symbol that ties everything back together. It is the symbol of your company/business; in which you will receive in various formats, colours & sizes - each for a different purpose.
File 2: Hex Codes - Colour Palette
Similar to typefaces - you will have access to your brand's hex codes for a consistent colour palette.
File 3 : Typeface
Every brand should have a specific typeface that speaks for the overall brand. To prevent your brand from straying away from brand consistency, you will be provided with a downloadable file of the agreed typeface.

Duration

4 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Industries

Design

Fashion & Apparel

Hospitality

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