What's included

• Branding & Visual Identity Design

  I help startups and growing businesses build strong, consistent brand identities that clearly communicate their values and stand out in competitive markets. My branding process focuses on clarity, usability, and visual consistency across digital touchpoints. From logo design to color systems and typography, I create scalable brand foundations that work seamlessly across websites, products, and marketing materials. Each project is tailored to business goals and target audiences, ensuring the brand is both visually appealing and practical for long-term growth.

• Brand Foundation

  - Brand discovery & positioning alignment - Logo design (primary, secondary, and icon variations) - Color palette with usage guidelines - Typography system (headings, body, hierarchy)

• Visual Identity System

  - Iconography & visual elements - Grid & layout guidelines - Image style & visual direction

• Brand Guidelines

  - Brand style guide (PDF or Figma) - Logo usage rules (spacing, sizing, misuse) - Color & typography usage rules - Consistency guidelines across platforms

• Handoff

  - Editable source files (Figma / AI) - Exported assets for web & print - Organized, developer-ready files