A unique visual identity for your business

Starting at

$

1,000

About this service

Summary

I create unique and strategic visual identities that bring your brand to life. This service includes everything you need to build a cohesive and memorable image — from logo design and color palette to typography, brand guidelines, and real-world applications such as packaging and branded materials.

Process

01. Discovery & Research We start with a collaborative briefing session where I learn about your brand’s vision, audience, positioning, and goals. This is followed by visual and market research to define direction.
02. Concept Development Based on insights, I create moodboards and explore design directions — aligning style, tone, and brand personality. You'll receive 1–3 strong concept routes for review.
03. Visual Identity Design Once a concept is approved, I design your logo, define color palette, typography system, and supporting visuals (icons, patterns, illustrations).
04. Applications & Print Items I apply the brand to real use cases — social media, packaging, business cards, stationery, etc. You’ll see how the brand lives in the real world.
05. Brand Guidelines & Delivery I package everything in a brand manual (PDF) and deliver all design assets, print-ready files, and social templates — ready for use and future growth.

What's included

  • Logo Design

    Primary logo, secondary lockups, and icon/monogram versions — scalable and versatile across formats.

  • Color Palette & Typography System

    A refined set of primary and secondary colors with clear usage guidelines and color codes (HEX, RGB, CMYK) & Font pairings with hierarchy guidelines to ensure consistency across print and digital touchpoints.

  • Visual Elements

    Supporting assets such as patterns, symbols, icons, or illustrations that reinforce your brand's character.

  • Social Media Assets

    Branded templates or profile/cover images to ensure consistency across your main social platforms.

  • Print Collaterals

    Branded print materials like business cards, letterhead, stickers, or packaging elements — ready for production.

Example projects


Duration

5 weeks

Skills and tools

Brand Designer

Logo Designer

Visual System Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Figma

Figma

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