Brand Strategy
Starting at
$
5,000
About this service
Summary
A brand strategy is a blueprint to help a business present itself to the world authentically and consistently. It’s comprised of three things.
With a strong brand strategy, you can ensure your brand is aligned to your business, cultivate an emotional connection with the people you’re trying to reach, and increase the likelihood that those people will think, feel, and talk about you the way you want them to.
What's included
Foundation: Brand Strategy Workshop
2-3 Workshops to conduct our research and discovery in order to uncover your true brand purpose vision and mission.
Research:
Without research, we are just guessing. We want to be able to base our decisions on real insights. Research can include: Personas Empathy Maps Customer Journey Maps
Brand Personality
We define the brand’s personality, which will lay the foundation for all future communication and design efforts.
Brand Roadmap
The Brand roadmap is a foundational document that articulates who you are and why you exist. We use the brand roadmap to help clients achieve differentiation.
Duration
2-4 weeks
Skills and tools
