Brand Identity

Stuart Petrie

(0)

Starting at

$

5,000

About this service

Summary

Phase 1: We start with brand Strategy
With a strong brand strategy, you can ensure your brand is aligned to your business, cultivate an emotional connection with the people you’re trying to reach, and increase the likelihood that those people will think, feel, and talk about you the way you want them to.
Luckily, if you already have a business, you already have a brand. But by identifying and documenting these elements intentionally, you can ensure everyone who is a part of your brand has an intimate understanding of who you are and what you’re trying to achieve. This helps you communicate honestly and authentically at every touchpoint, allowing you to cultivate the trust required for your business to succeed.
Phase 2: Clarify the strategy
In phase 2, all of the learnings from the research and audits are distilled into a unifying idea and a positioning strategy. A brand brief is created, and discussions about the findings and learnings follow. The collaboration with Client and consultant can produce exceptional results.
Phase 3: Designing Identity
The research and analysis is complete it's time for the creative process to begin.

What's included

  • Brand Strategy

    First and foremost we must create a brand strategy, a blueprint to help your business present itself to the world authentically and consistently. It’s comprised of three things: 1.Brand Soul: The core of your brand (why you exist, what you do, how you do it). 2.Brand Messaging: The way you talk about your brand. 3.Visual Identity: The look of your brand.

  • Identity Design

    Once the investigation and Analysis of the brand strategy is complete: a brand brief will be created and agreed upon by designer and client. The design stage can begin. Typical Identity Packages include: Primary Logotype Secondary Logotype Brand Marks Color Palette Typography System Brand Guidelines Print & Digital touch points (Collateral) Every brand has different needs, this is why I offer a bespoke package to each client so we can delve into the unique needs of your brand.

Duration

2- 4 weeks

Skills and tools

Brand Designer
Brand Strategist
Creative Director
Adobe Illustrator
Adobe InDesign
Adobe Photoshop

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